Responsibilities

• Build and scale a customer advocacy program that supports references, reviews, speakers, events, and customer voice initiatives.
• Develop customer marketing programs that increase adoption, retention, and expansion across key segments.
• Capture and activate customer success stories aligned to ICP priorities and business value.
• Plan and execute customer programming such as advisory boards, webinars, user groups, and event tracks.
• Partner with Sales and Customer Success to support renewal, expansion, and pipeline influence.
• Measure program impact and continuously optimize based on performance.
• Capture and promote customer success stories aligned to ICP and value messaging
• Build and manage a scalable customer storytelling pipeline from intake and qualification through interviews, production, approvals, and activation.
• Produce high-quality customer assets including case studies, one-pagers, videos, blogs, webinars, quotes, and sales-ready proof points.
• Ensure all customer stories emphasize business outcomes, value realization, and strategic differentiation aligned to ICP priorities.

Requirements

• 7 - 10 or more years of experience in customer marketing, advocacy, or lifecycle marketing within B2B SaaS.
• Proven experience running customer advocacy programs and delivering customer proof at scale.
• Strong storytelling with the ability to translate customer outcomes into compelling narratives.
• Experience partnering cross-functionally and driving alignment without direct authority.
• Strong organizational and program management skills.
• Hands-on experience with leading marketing automation platforms and CRM systems to streamline workflows, personalize outreach, and optimize campaign performance.
• Bachelor’s degree in marketing or a related field preferred.

Preferred

• Key Skills
• Customer segmentation and lifecycle marketing strategy
• Executive-level customer communication and interviewing
• Ability to connect technical value to business outcomes
• Project management and vendor coordination.
• Deep understanding of customer lifecycle stages and sales touchpoints, with the ability to design experiences that foster engagement, loyalty, and growth.