Responsibilities

• Provides day-to-day oversight of MARTA’s social media platforms.
• Reviews and responds to social media posts in a courteous, professional and timely manner.
• Implements strategies to build meaningful connections with customers and stakeholders through engaging in social media content.
• Develops and maintains social media metrics.
• Documents customers’ concerns into the Customer Relationship Management (CRM) system for tracking, reporting and trending.
• Establishes work rules for standard operating procedures (SOPs) and makes recommendations for process improvements.
• Evaluates practices and develops strategies to improve external/internal communications.
• Works in close partnership with subject matter experts to create high quality social media content to promote MARTA’s news, projects, public meetings and events.
• Provides supervisory support to other units in the Office of Customer Services.
• Authorizes MARTA Connect vouchers for customers, as needed.

Requirements

• Bachelor’s degree in advertising, marketing, communications, public relations or a closely related field required.
• Must have six (6) years of demonstrated experience planning and managing social media platforms.
• Prior supervisory and/or lead experience providing functional guidance, advice and/or training to lower-level staff required.
• Proficiency in Microsoft Office, Adobe Creative Suite, Google analytics, CRM software, social media monitoring and digital tools such as Hootsuite, Sprout Social or Buffer.
• Transit-related experience is preferred.
• Excellent written and verbal communications skills, advanced design and photography skills and a thorough understanding of social media management and strategy.
• Strong planning and organizational skills are also highly desired.
• In lieu of degree, directly related experience must be substituted on a year-for-year basis.