Responsibilities

• Set the creative vision for our toys and board games portfolio. Translating business, brand and commercial strategies into distinctive creative platforms that can scale globally.
• Own brand creative strategy across Action, Fashion, Preschool, Nerf, Play-Doh and Board Games, ensuring each brand has a differentiated and culturally relevant expression.
• Lead the front-end of brand development, including brand creative strategy, creative direction, visual and verbal identity, brand guidelines and creative toolkits.
• Build brands, not just campaigns. Establish enduring creative systems that strengthen brand equity while creating the flexibility to stay relevant across audiences and channels.
• Champion consumer and cultural insight as a creative catalyst. Ensure our creative work starts with a deep understanding of the audiences we serve.
• Partner with cross-functional partners to ensure brand vision translates with excellence across packaging, retail, digital, social, licensing and entertainment.
• Raise the creative bar. Establish clear standards for creative excellence and continually challenge our teams and partners to push beyond category conventions and the expected.
• Lead, inspire and develop a high-performing brand creative team with a culture of ambition, curiosity, collaboration and accountability.
• Influence at the highest levels of the organization, advocating for creative vision with senior leaders and bringing stakeholders along through clear, persuasive storytelling.
• Shape the future of creative at Hasbro, embracing emerging technology, AI and new modes of storytelling to evolve how we build brands and connect with consumers.

Requirements

• 15+ years of progressive creative leadership experience within world-class consumer brands, creative agencies or similarly complex brand environments.
• Experience leading multi-brand portfolios and building distinctive brands that live across both commerce and culture.
• A body of work that demonstrates strategic thinking and measurable brand impact, not just great execution.
• Deep expertise in brand building, creative strategy, creative direction, visual and verbal identity and integrated brand systems.
• Fluency across channels, with a strong understanding of how brand ideas translate across physical, digital, social, retail, experiential and emerging consumer experiences.
• Proven experience building, leading and developing senior creative talent and multidisciplinary teams.
• Exceptional ability to influence senior executives and cross-functional partners while protecting the integrity and ambition of the creative vision.
• The ability to balance big creative ambition with commercial reality, knowing where to push, where to simplify and how to turn strategy into action.
• A strong point of view on culture, consumers, technology and the changing creative landscape, including the opportunities presented by AI and new forms of creative expression.
• Experience in toys, games, entertainment, CPG or brands that live at the intersection of retail, fandom and culture is a major plus.

Preferred

• Experience in toys, games, entertainment, CPG or brands that live at the intersection of retail, fandom and culture is a major plus.

Benefits

• Health & Wellness
• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development
• Exclusive Perks