Sr. Copywriter

Responsibilities

• Copywriting and Editing
• Creative brief interpretation & copy development
• On-brand content creation across marketing assets
• Concept-to-final-edit content ownership
• Brand voice consistency & audience engagement
• Concepting and Creative Direction
• Big-idea and messaging concept development
• Campaign direction partnership, from strategy through execution
• Audience- and Platform-Specific Messaging
• Audience-resonant copy across B2C, B2B, and B2B2C

Requirements

• Job Skills - Multi-brand copywriting for B2C, B2B, and higher-education audiences, with editing, proofreading, and brand-voice alignment skills.
• Storytelling and concepting ability—generating ideas and shaping messaging, not only executing to brief.
• Ability to tailor messaging by audience and platform, with understanding of content performance across email, social, web, search, and AI-driven surfaces.
• Comfort interpreting performance data (engagement, conversion, AI-visibility) to inform copy and content strategy.
• Working knowledge of SEO, AEO, and GEO, with interest in how LLMs, AI copilots, and agentic tools are reshaping content discovery.
• Editorial judgment and research skills to verify, contextualize, and hold content to E-E-A-T standards.
• Ability to mentor writers and influence cross-functional stakeholders.
• Proficient with Microsoft Office Suite

Preferred

• Experience or strong demonstrated interest in AI-driven marketing, GEO/SEO, or content strategy is a plus.
• Experience with a content management system, project-management tools (e.g., Workfront, Asana, or Monday), AI tools, and SEO/content tools (e.g., Semrush, Ahrefs, or Clearscope) is a plus.
• Academic institution, and/or EdTech experience is a plus.

Benefits

• SEI offers a comprehensive package of benefits to employees scheduled 30 hours or more per week. In addition to medical, dental, vision, life and disability plans, SEI employees may take advantage of well-being incentives, parental leave, paid time off, certain paid holidays, tax saving accounts (FSA, HSA), 401(k) retirement benefit, Employee Stock Purchase Plan, tuition assistance as well as entertainment and retail discounts. Non-exempt employees are eligible for overtime pay, if applicable.