Direct Response Copywriter, VSLs & Advertorials

Responsibilities

• Write VSLs and Advertorial scripts from start to finish: hook, lead, story, mechanism, proof, offer, close.
• Direct AI drafts, then take them apart. Keep what works, rewrite what doesn't, and cut every line that sounds machine-made.
• Add visual direction to your scripts, review rough cuts, and flag where the picture fights the words.
• Stay in the loop with our video editors from script to final cut, so every VSL and video ad is visualized the way you wrote it.
• Mine customer language from reviews, surveys, support tickets and pet-parent communities, both by hand and with AI tools.
• Write the short ads that send cold traffic to your advertorials and VSLs: native ads, Meta captions, UGC-style scripts.
• Read the numbers on every piece and iterate on them. That means hook rate and hold rate for VSLs, click-through and conversion for advertorials. Write new leads on top of the bodies that already win.

Requirements

• 2+ years writing long-form direct response. You need at least five advertorials or VSLs that ran on paid cold traffic, with results where you can share them.
• You already use AI every day in your copy process, for research, drafting, variants or editing, and you have opinions about what it's good and bad at.
• You can write one piece to a specific awareness stage, then rewrite it for a different one.
• You obsess over research. You'd rather read 200 reviews than guess.
• You take an edit without ego and turn revisions around fast.
• You're comfortable reading performance data and letting it overrule your taste.
• You're a pet owner, or you understand why people spend money on their animals.

Preferred

• Health, supplement or nutra DR experience.
• You've built your own AI copy workflows, agents.
• Formal DR training (RMBC or similar), or time spent under a senior copy chief.
• Experience with multi-step funnels
• A swipe file you actually use.

Benefits

• Flexible PTO
• Home office stipend
• Free and discounted pet food for your own animals
• Fully remote, flexible hours