Responsibilities

• Work on the identity of social campaigns through impactful, on-brand copywriting.
• Work with writers and content creators in developing ideas, scripts, headlines, and messaging frameworks.
• Ensure storytelling is clear, engaging, and culturally relevant across platforms (digital, social, retail, broadcast).
• Collaborate with strategists and art directors to build narratives that meet marketing objectives and resonate with diverse audiences.
• Work with project teams to create great conceptual work.
• Drive creative excellence, and impact on business, by creating, adapting and making work on global and local creative platforms and innovation and social media campaigns for the LEGO® Brand.
• Demonstrate a deep understanding and familiarity with modern advertising, digital and social marketing practices
• Work and collaborate in direct campaigns at franchise level across the OESP ecosystem
• Collaborate with strategy early on to ensure clear, strong creative briefs that meet marketing objectives
• Help the development of ideas from concept to playbook to final execution

Requirements

• Strong portfolio that demonstrates conceptual thinking, social media, storytelling craft, and versatility across channels integrated campaigns.
• Mid-level experience writing and leading messaging for global campaigns, from headlines to scripts to social-first concepting.
• Experience at advertising agencies or other creative companies
• Ability to adapt tone of voice to different audiences and product lines, while staying consistent with the brand's voice.
• A proven track-record of delivering influential and creative solutions
• Ability to lead and craft conceptual advertising executions from brief to production
• Strong presentation skills, with the ability to engage and inspire senior partners
• Proven capability to thrive in a fast-paced environment while managing multiple projects
• Collaborative spirit, with the ability to lead teams effectively
• Strong prioritization skills, a curiosity for learning and a growth mindset

Benefits

• Family   Care   Leave –  We offer enhanced paid leave options for those important times.
• Insurances –  All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing  – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
• Colleague   Discount  – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus  – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme
• Your workplace –  When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.