Sr. Context Planner

Responsibilities

• Translate cultural insights and creative platforms into campaign architecture, defining the role of messaging, channels, moments and partners.
• Build phasing and sequencing that shows how the idea unfolds over time.
• Communicate the approach clearly and visually, making complex ecosystems simple and actionable
• Identify meaningful cultural shifts, behaviors and communities relevant to the audience and brand.
• Frame those signals into clear implications and opportunities for strategy and creative.
• Use research and cultural inputs to sharpen the comms approach, not just report what’s happening, and contribute insights to company thought leadership (e.g. newsletters, social, etc.) beyond client work.
• Maintain a clear narrative throughline as the idea extends across the campaign ecosystem.
• Shape how the idea is expressed across different touchpoints while preserving what makes it distinctive.
• Identify opportunities for participation and amplification that help the idea travel further.
• Synthesize best practices across the talent x brand landscape into clear POVs

Requirements

• Possess excellent time management, organization and prioritization skills.
• Have the proven ability to work under tight deadlines and handle pressure, while consistently paying attention to accuracy and quality of work.
• Exercise the ability to quickly and effectively adapt to changing needs and expectations.

Preferred

• Minimum 4-7 years experience in a strategic position in an agency or brand environment
• 4-year college degree in Marketing, Advertising or Business preferred.
• Digitally savvy; MUST be proficient in Google Suite and Keynote (Mac preferred).