Sr. Content Strategy Specialist, Ann Sacks

Responsibilities

• Content Strategy & Editorial Planning - Develop and execute integrated content strategies across web, email, social media, blog, and PR channels, ensuring all content reflects brand standards, voice, and positioning across channels.
• Develop the social and editorial strategy behind Ann Sacks’ key brand moments — translating product launches, craftsmanship stories, cultural partnerships, events, press, and community moments into compelling platform-first narratives.
• Own and maintain the editorial content calendar, ensuring alignment with brand priorities, product launches, seasonal campaigns, and business objectives.
• Identify content opportunities that support customer engagement, brand awareness, lead generation, and sales growth by partnering cross-functionally with Creative, PR, Product Design, Retail, Trade, and Sales teams to identify storytelling opportunities and bring them to life across digital channels.
• Develop content briefs and messaging frameworks for internal teams, agencies, freelancers, and external partners.
• Lead content planning and execution for integrated marketing campaigns from concept through launch.
• Partner with Creative, Merchandising, Ecommerce, Sales, and Marketing teams to develop compelling campaign narratives and customer experiences.
• Coordinate content deliverables across channels to ensure consistency and effective message delivery.
• Support new product launches, seasonal initiatives, and strategic marketing programs through targeted content development.
• Monitor campaign performance and recommend optimizations based on business objectives and audience engagement.

Requirements

• 5+ years of experience in content marketing, content strategy, editorial, brand marketing, or related fields.
• Proven experience developing integrated content strategies across owned, earned, and social channels.
• Experience managing influencer partnerships, content creators, agencies, and external vendors.
• Strong editorial planning and content development skills, including creation of content briefs and campaign messaging.
• Knowledge of social media, email marketing, SEO, content management systems, and analytics tools.
• Exceptional project management, communication, and stakeholder management skills.
• Ability to balance strategic thinking with hands-on execution in a fast-paced environment.

Preferred

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field.
• Experience in luxury, home furnishings, interior design, architecture, building materials, or related industries.
• Experience developing content for premium brands with a strong focus on storytelling and brand positioning.
• Experience collaborating with designers, architects, influencers, or trade-focused audiences.

Benefits

• We believe in supporting you from the moment you join us, which is why Kohler offers day 1 benefits. This means you’ll have access to your applicable benefit programs from your first day on the job, with no waiting period.