Digital Web Content Specialist

Responsibilities

• Creates, edits, and publishes website content including page updates, provider profiles, and location/facility information to maintain accuracy and improve the quality of information available to patients and visitors. Performs basic HTML edits to clean up and correct source-level code as needed.
• Writes and optimizes web copy, metadata, and page elements to improve organic search engine positioning and visibility across priority service lines.
• Adds and maintains events, news releases, and other time-sensitive content to the website per established editorial and publishing timelines.
• Builds and maintains content per established design, brand, and style standards, ensuring accuracy, consistency, and adherence to corporate governance requirements.
• Identifies and utilizes multimedia content (images, video) needed to support written content, and sources or selects appropriate existing assets.
• Implements time-sensitive editorial concepts and campaigns as directed.
• Contributes to UX design and content layout discussions to ensure content is structured effectively to meet site and platform goals.
• Writes content across multiple digital platforms (website, blog, social media) on a range of topics relevant to the organization's service lines and audiences.
• Conducts competitor analysis and stays current on marketing trends, healthcare digital marketing practices, and industry best practices.
• Assists in identifying and implementing strategies to support digital lead generation goals.

Requirements

• Bachelor's Degree Communications, Journalism, Public Relations, Marketing or related field Required
• 2 Years Digital content marketing, website management, organic digital, SEO or related area, preferably in a healthcare environment Required
• TRAVEL IS REQUIRED: Up to 20%

Benefits

• Franciscan provides eligible employees with comprehensive benefit offerings.