Content Writer (contract)
Microsoft
Seattle, WA (Remote)
$42/hr - $48/hrIn-houseContractMid level
2 hrs ago
Sr. Content Marketing Specialist
Denver, CO (On-site)
$65K/yr – $75K/yrSenior LevelFull time
Posted 2 months ago
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Job Summary
Own and drive end-to-end content strategy and execution to unlock engagement and demand for Vertafore’s carrier audience, leveraging AI to ideate, create, and optimize across channels.
- Content Lifecycle: ideation, storytelling, creation, and optimization across multi-channel programs.
- AI-Driven Craft: use prompting, GPTs, and content tools to identify topics and scale quality at speed.
- Thought Leadership & Education: shape narratives that educate prospects and support brand and demand goals.
Job Description
Responsibilities
- Drive engagement and growth through high-performing, strategically aligned content.
- Manage the full content lifecycle—from ideation and storytelling to creation and optimization across channels.
- Create content that connects with our audience, increasing awareness, building trust, and supporting demand generation goals.
- Bring curiosity, attention to detail, and a results-oriented mindset to your work.
- Leverage emerging technologies, including generative AI, to enhance creativity, efficiency, and impact.
- Apply AI prompting, content generation tools, and GPTs to identify topics, create, scale, and optimize content.
- Contribute to thought leadership, explore new formats to reach our audience, and develop content that educates prospects on a product, advancing Vertafore’s brand and helping insurers succeed.
Preferred
- Familiar with AI prompting, content generation tools, and using GPTs to help you identify topics, create, scale, and optimize content.
Vertafore
We believe insurance is about relationships. And technology should only make them stronger.We exist to empower independent agents, carriers, and MGAs. To drive their success. Because their success is our success. And their ambitions for tomorrow are our goals for today.Since our inception, we’ve been the technology backbone of the insurance industry. We began punching cards for independent agents over 50 years ago and turned this passion for technology into a relentless pursuit. Born of human-centric purpose, we empower our customers with the technology to garner trust.Built to adapt, we equip the insurance channel for the future—transforming business and relationships along the way. Where others see opposition, we see opportunity. To look ahead. To modernize. To prepare our customers for what’s next—because we’re always thinking about it. Always innovating. Always building. Always creating.Quite simply...we love insurance. Because behind every policy—is a person. And we’re obsessed with powering the spirit of our industry.Vertafore. Powering your possible.
