Content Marketing Manager
Axonius
USA (Remote)
$95K/yr - $110K/yrIn-houseFull-timeMid level4+ years exp.
2 hrs ago
Sr. Content Marketing Manager
Miami, FL (Hybrid)
$150K/yr – $175K/yrSenior Level7+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the end-to-end content lifecycle and cross‑functional campaign execution for a law-firm marketing function, turning governance, editorial planning, and optimization into visible, cross-channel impact.
- Content governance and lifecycle: manage intake, review and approval workflows, and alignment with practice groups to ensure timely, compliant content.
- Campaign planning and execution: design and run multi-channel campaigns (website, email, social, events, aggregators) with lifecycle extension and re-distribution.
- Performance, standards, and optimization: analyze content and campaign results, drive improvements, and enforce best practices and SEO/GEO optimization across channels.
Job Description
Responsibilities
- Content Management & Governance: Lead the content intake and governance process by reviewing submissions, aligning content with relevant practice groups, identifying appropriate reviewers and approvers and ensuring timely approvals.
- Campaign Planning: Develop comprehensive campaign plans including cross-promotion, re-distribution, and lifecycle extension of content while overseeing end-to-end campaign execution across channels, including website, email, social, events, and aggregators.
- Editorial Strategy: Build and maintain a firmwide editorial and campaign calendar to ensure consistent workflows, strategic timing, and alignment with business goals.
- Performance Measurement & Reporting: Lead ongoing content and campaign performance analysis to identify trends, gaps, and optimization opportunities, and translate insights into actionable recommendations that improve visibility and performance.
- Best Practices: Stay current on industry best practices and ensure adoption by communicating standards and enforcing content development guidelines.
- AEO, SEO, GEO & Optimization: Use best practices and analytics to improve content performance, visibility, and discoverability across firm channels and LLMs.
- Cross ‑ Functional Collaboration: Partner with business development, communications, and events teams to ensure alignment with firmwide initiatives and delivery of a consistent brand and campaign experience.
Requirements
- J.D. strongly preferred, Bachelor’s degree required.
- 7+ years of law firm experience in content development or campaign ‑ focused marketing.
- Exceptional communication and presentation skills, particularly with executive stakeholders and non ‑ marketing audiences.
- Proficiency in marketing automation and analytics tools.
- Experience with AI-driven marketing tools and legal tech platforms.
- Strong understanding of digital storytelling and design systems across platforms.
Benefits
- medical, dental, vision, life and disability insurance
- 401(k) Retirement Plan
- Flexible Spending & Health Savings Account
- firm-paid holidays, vacation, and sick time
Jackson Lewis P.C.
Focused on employment and labor law since 1958, Jackson Lewis P.C.’s 1,000+ attorneys located in major cities nationwide consistently identify and respond to new ways workplace law intersects business. We help employers develop proactive strategies, strong policies and business-oriented solutions to cultivate high-functioning workforces that are engaged and stable, and share our clients’ goals to emphasize belonging and respect for the contributions of every employee.
