Responsibilities

• Own content marketing program to drive traffic, engagement, leads, and retention.
• Collaborate across functions to deliver a strategy and editorial plan aligned to business objectives.
• Create content with a brand publisher mindset and optimize the path to conversion.
• Develop editorial governance, calendar, workflows, and measurement.
• Manage channel content hubs and social/email distribution with best practices for each channel.
• Define KPIs and implement enterprise-level measurement, analytics, and reporting.
• Mentor and train teams on social content best practices and integrate social into campaigns.

Requirements

• BS/BA degree and a minimum of 5 years in advertising, communications, marketing, or PR.
• Excellent written and verbal communication skills.
• Knowledge of graphic design best practices for print and web.
• Ability to work independently and as part of a team; strong stakeholder relationships.
• Solid understanding of ethical SEO techniques.
• Demonstrated leadership and strong interpersonal skills; excellent presentation skills.
• Experience with social media platforms (Instagram, Facebook, TikTok, YouTube, Pinterest, Twitter, and more) and monitoring platforms (e.g., Meta Insights, TikTok Insights, YouTube Insights, Sprout Social).
• Proficiency with Microsoft Office and major social platforms.

Preferred

• Experience creating quality social content related to consumer brands.
• Experience developing and launching email and text messaging campaigns.