Sr Conferences Marketing Specialist

Responsibilities

• Assist the Marketing Director or Senior Marketing Manager in creating and implementing end-to-end marketing campaigns to drive audience acquisition revenue and retention
• Define, execute and manage targeted campaigns, with clear deliverables and commercial impact on one or more conferences
• Effectively manage projects involving internal & external stakeholders/partners across conference marketing and related COEs inclusive of concept design, campaign development, and campaign execution - on time and with exceptional quality
• Utilize analytical tools to inform and identify the best channel mix and utilization to achieve commercial and strategic goals and the best possible ROI on campaign spend
• Review and understand customer insights and conference wrap-ups to understand prior attendee behavior and patterns to inform campaign development
• Define and execute Client-facing associates content strategy to help them understand the conference value, aligned roles, key messages, marketing milestones, and available selling tools to engage clients and prospects
• Review, analyze and communicate weekly KPI results to inform campaign optimization and update stakeholders

Requirements

• Metrics-driven and insatiably curious with a minimum of 3+ years’ experience in outbound / digital marketing and direct responsibility for delivering revenue through marketing and sales channels
• Exceptional project management skills
• Knowledge and experience in marketing campaign creation, lead management, and pipeline conversion
• Data-driven and analytical; experience with Google Analytics a plus
• Great interpersonal, collaborative and communication skills
• Email marketing, with marketing automation experience such as Eloqua or similar
• Experience with fundamental principles of design
• Web content creation and content management skills; experience with Adobe Experience Manager a plus
• Left Brain + Right Brain by nature; understand data and analysis and be able to use it to calibrate campaigns and create better content/copy
• Some travel will be required

Benefits

• Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.
• In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.
• We also offer market leading benefit programs including generous PTO, a 401k match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.