Responsibilities

• Reporting to the Director of Communications, the Senior Communications Specialist is responsible for Wilder's day-to-day marketing tactics, including campaign design and execution.
• Content marketing work includes developing and deploying engaging and high-quality marketing initiatives and materials to promote Wilder, working with the Communications Manager to build/schedule social media content, and overseeing the website and all social media channels.
• Digital marketing will include SEO, SEM, email marketing and social media.
• The position will provide ongoing website maintenance, ensuring the website reflects the organization's branding, messaging, and strategic objectives, and working with external vendors as needed.
• This position is also responsible for tracking, measuring, analyzing and reporting the performance and success of digital assets and content marketing campaigns and recommending modifications to improve performance.

Requirements

• Bachelor's degree in marketing, communications, or related field
• At least five years’ experience in a professional communications role
• Direct experience in planning and implementing multichannel communications
• Overseeing digital assets (including websites)
• Demonstrated understanding of social media platforms and engagement
• Technical knowledge including familiarity with digital marketing platforms, digital advertising, and related analytics and reporting
• Ability to handle multiple, concurrent assignments and manage projects from concept to completion
• Commitment to producing high-quality communications within tight budgets and timelines
• Interest and ability to work on strategy planning and day-to-day tasks
• Outstanding written and interpersonal skills

Benefits

• We offer a whole family centered Total Rewards package, with competitive pay and benefits - including health, dental, basic life, disability, paid leave, 401k with employer match, wellness programs, tuition benefits for eligible academic programs, professional development funding, and employee resource groups.
• There is no waiting period for benefits. Health and dental coverage begin on your first day of employment for eligible employees.
• Eligible federal loans may also qualify for deferment through the Public Service Loan Forgiveness Program (PSLF).
• Wilder is an Equal Opportunity Employer. It is the policy of the Wilder foundation to provide an equal employment opportunity (EEO) to all persons.