Responsibilities

• The Channel Marketing Manager is responsible for developing and executing integrated marketing strategies that drive profitable growth across key trade channels within f o r Direct Wholesale Accounts and MRO.
• This role translates customer, market, and competitive insights into action by partnering closely with Sales, Product, Brand Marketing, Operations, Finance, and external customers.
• The Channel Marketing Manager anticipates market trends, identifies growth opportunities, develops compelling programs, and ensures effective execution across the customer journey.
• This position goes beyond managing individual marketing tactics. It designs cohesive, results-driven strategies that strengthen brand relevance, accelerate product adoption, improve customer engagement, and deliver measurable commercial growth.
• B2B Trade Channel Strategy - Develop and implement comprehensive channel marketing strategies aligned with business objectives , brand priorities, and trade partner needs.
• - Identify and quantify growth opportunities by defining the size of the prize, priority audiences, customer personas, buying-decision drivers, and competitive dynamics.
• - Establish differentiated value propositions that strengthen the company’s position with customers and key trade audiences.
• - Translate enterprise, brand, product and segment strategies into actionable channel plans and investment priorities.
• Channel and Customer Expertise - Build and maintain deep knowledge of the assigned segment, channel, customers, and broader B2B marketing ecosystem.
• - Understand the needs, behaviors, and purchasing journeys of key trade audiences and decision-makers.

Requirements

• Bachelor’s degree in Marketing , Business, Communications, or a related field required ; MBA preferred.

Preferred

• MBA preferred.

Benefits

• Here are some of the benefits we offer for your personal and professional growth: - Culture: Recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more. - Wellbeing: Comprehensive benefit plans; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing. - Learning & Development: LinkedIn Learning access; internal opportunities to work on projects cross-company. - Social Impact: Four employee-led and self-directed Business Resource Groups; Paid volunteer day annually; Employees share their time, skills and talent with charities and nonprofit organizations across the U.S. and around the globe.