Responsibilities

• Build and lead an integrated innovation and communications roadmap across new launches, commercial innovation, and always-on base business, grounded in consumer, market, and competitor insights.
• Define marketing objectives by mapping the end-to-end consumer experience journey and translating insights into the behavior shifts needed to deliver business goals.
• Partner with Research & Development to create and strengthen value propositions throughout the innovation process (from value proposition creation and advanced development through product development lifecycle management and market launch and delivery).
• Shape portfolio, pricing, and shopper/channel activation with regional finance, sales to ensure competitiveness, strong execution across touchpoints, and sustainable growth.
• Ensure brand and consumer-experience consistency globally while enabling local adaptation, and track in-market performance with analytics teams to continuously optimize plans.
• Analyze consumer research, customer research, channel trends, current market conditions and competitor information (Mulo+ and Profitero) to unlock new insights that you will formulate to drive competitive advantage and future innovation development.
• Coordinates with Finance, Supply Chain, Sales, and other key departments to ensure the timely, consumer-qualified, and financially viable delivery of critical initiatives, guaranteeing alignment with both global and local business goals.

Requirements

• You have 5+ years of experience with a Bachelor’s degree, or 3+ years with a Master’s degree, in marketing, communications, sales, business administration, or a related field.
• You hold a Bachelor’s or Master’s degree in Marketing, Communication, Sales, Business Administration or equivalent. Brand Management and/ or CPG experience highly preferred.
• You bring strong strategic planning, market research and analysis, and performance management capabilities, including KPI monitoring and reporting.
• You’re experienced with development of business cases and syndicated market share data analysis. You are strong in stakeholder management and cross-functional collaboration, with the ability to influence across regional and global teams.
• You must be able to successfully perform the following minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this position .
• You have experience with product and portfolio management (including product lifecycle management), omnichannel customer engagement, marketing content development, and content localization; you also apply structured feedback management and resource planning/allocation.

Benefits

• Employees are eligible to participate in our comprehensive Philips Total Rewards benefits program, which includes a generous PTO, 401k (up to 7% match), HSA (with company contribution), stock purchase plan, education reimbursement and much more. Details about our benefits can be found here .