Responsibilities

• Develop, edit, and publish marketing content that promotes PastryStar’s products, brand story, clean-label ingredients, and value proposition.
• Create content for blogs, newsletters, email campaigns, product highlights, customer communications, social media, and sales-support materials.
• Maintain and update website content, including product pages, landing pages, images, application ideas, and marketing copy.
• Support SEO, digital advertising, email marketing, marketing automation, and lead-generation campaigns.
• Manage PastryStar’s social media presence by creating posts, scheduling content, monitoring engagement, and identifying opportunities to grow brand awareness.
• Work with the sales team to create flyers, brochures, presentations, product sheets, email templates, and customer follow-up materials.
• Coordinate updates to digital and printed catalogs, including product descriptions, images, specifications, and layout review.
• Collaborate with Sales, R&D, Customer Service, leadership, vendors, and outside partners to ensure marketing materials are accurate, professional, and on brand.
• Assist with product photography, image organization, and visual assets for the website, catalog, social media, and promotional materials.
• Help plan and support tradeshows, customer events, product demonstrations, and industry events, including booth materials, samples, signage, promotional items, and lead tracking.

Requirements

• Strong writing, editing, proofreading, and communication skills, with the ability to create clear and engaging marketing content.
• Excellent attention to detail when reviewing product information, website content, catalogs, and customer-facing materials.
• Creative and organized, with the ability to manage multiple projects, deadlines, and priorities in a fast-paced environment.
• Knowledge of digital marketing, including SEO, email marketing, social media, website content, lead generation, and campaign tracking.
• Ability to work independently while collaborating with Sales, R&D, Customer Service, leadership, vendors, and outside partners.
• Proficiency with Microsoft Office; experience with social media platforms, email marketing tools, CRM systems, Google Analytics, Google Ads, Canva, or Adobe Creative Suite preferred.
• Ability to review basic marketing data, identify trends, and recommend improvements.
• Professional judgment, confidentiality, and strong interpersonal skills when communicating with employees, customers, vendors, and industry contacts.
• Ability to learn PastryStar’s product lines, clean-label ingredients, customer base, and brand positioning.
• Willingness to travel as needed for tradeshows, customer events, vendor meetings, or other company-related marketing activities.