Sr Broadband Product Marketing Manager

Responsibilities

• Own the T-Mobile Fiber portfolio strategy and long-term roadmap, including customer needs, target segments, and product narratives for existing and future products, while tracking post-launch performance and managing the lifecycle of current products to keep the portfolio performing to plan.
• Evaluate competitive intelligence, consumer insights, segmentation data, industry trends, and business performance to identify emerging customer needs, market whitespace, and product gaps, and to differentiate T-Fiber from cable and fiber competitors; brief the Consumer Insights team on new studies and BI teams on customer data analyses.
• Define product concepts and value propositions for new Fiber products and build the business cases, opportunity sizing, and financial models behind them, pressure-testing ARPU and financial viability ahead of development; shape pricing and rate-plan strategy for new and existing products with the Pricing team.
• Lead the build and optimization of Fiber features and buy flows, self-service and onboarding, and in-flow upsell and add-on attach, in partnership with the Product team to improve conversion and grow ARPU.
• Own the Fiber hardware portfolio, including the Wi-Fi router lineup, mesh access points, and accessories, and the bundling mechanics that drive incremental ARPU; partner with Product, Operations, and Supply Chain on feature sets, roadmap, forecasting, and fleet planning.
• Lead go-to-market for Fiber launches and ongoing portfolio performance; influence positioning, messaging, offers and promotions, and channel strategy; partner across Pricing & Offers, Commercial, Finance, Integrated Marketing, Acquisition Marketing, Sales, Analytics, and channel teams to align portfolio, pricing, promotional, messaging, launch, and acquisition strategies to business objectives.
• Develop product marketing outputs and channel enablement materials, including strategic briefs, positioning documents, launch narratives, consumer-facing messaging inputs, presentations, and channel-ready product content.
• Also responsible for other duties/projects as assigned by business management as needed

Requirements

• Strategic Thinking: Strong strategic thinking and analytical capabilities, with the ability to synthesize complex market, customer, and business data into actionable strategies and compelling narratives.
• Relationship Management: Demonstrated success influencing cross-functional teams and driving alignment across large, matrixed organizations.
• Consumer Insight: Experience identifying consumer insights and translating them into innovative products, value propositions, and go-to-market strategies.
• Commercial Acumen: Strong understanding of consumer segmentation, pricing strategy, product positioning, and customer acquisition frameworks.
• Communication & Storytelling: Exceptional communication, storytelling, and executive presentation skills.
• Entrepreneurial Mindset: Passion for innovation, problem solving, and challenging conventional thinking.
• Execution in Ambiguity: Ability to thrive in fast-paced, ambiguous environments while balancing strategic vision with executional excellence.
• Bachelor's degree in Marketing, Business, Communications, or related field plus 7 years of related work experience. Or, Master's/Advanced degree with 5 years of related experience.
• 7+ years progressive experience in Product Marketing, Portfolio Strategy, Product Management, Consumer Insights, Category Management, Corporate Strategy, or related disciplines.
• Proven experience developing portfolio strategies and leading end-to-end commercialization for new products or services in highly competitive markets.

Preferred

• Experience in Broadband, telecom, or another subscription-based consumer business preferred.

Benefits

• Never stop growing! As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!
• T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, genetic information, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.
• Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500.
• To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.