Responsibilities

• Brand Strategy: You lead the development and stewardship of brand strategy and positioning in close partnership with key business stakeholders, ensuring the brand’s unique value is clear and differentiated in the marketplace.
• You define and maintain the brand’s messaging, tone, and narrative across all channels and touchpoints—including the website—while ensuring visual identity remains consistent, compelling, and aligned with strategic goals.
• You shape how customers experience the brand, influencing marketing and business activities to reinforce that vision.
• You continuously monitor brand perception, analyze key metrics, and adapt strategy to stay relevant and competitive.
• As one of the brand’s ambassadors internally and externally, you build alignment, inspire engagement, and drive enthusiasm for the brand.
• Integrated Campaigns: You own, develop and execute the annual marketing plan for our architectural downlighting brands, creating campaigns and developing content that build brand awareness, thought leadership, drives product adoption and drives sales growth.
• Product Launch and Application Strategy: You lead the go-to-market strategies and execution for new product introductions and support lifecycle management, collaborating with product management, engineering, creative and sales to ensure successful launches.
• Through compelling messaging, engaging visuals and integrated tactics, you ensure every launch resonates with customers to through a combination of compelling messaging, inspiring visuals, and tactics.
• Content Development and Sales Enablement: You create compelling product- and brand-specific content, including sales enablement tools, social media content, technical collateral, digital assets, videos, etc.
• You source opportunities and support sales or product management to ensure brand is correctly represented at events, sponsorships, and may represent the brand at meetings or events.
• Market and Application Understanding: You deeply understand customer motivators, behaviors, and emerging trends to craft messaging and content that resonates across the right channels.
• By understanding target applications and design challenges, you position solutions that speak directly to customer needs.
• You stay ahead of market shifts and competitive intelligence, using these insights to shape marketing strategies and deliver compelling, differentiated stories that inspire engagement and drive results.
• Cross-Functional Leadership and Collaboration: You build strong relationships and collaborate with product managers, engineering, sales, and the broader marketing organization to align on priorities and deliver results.
• Mantains regular communication to ensure alignment on direction, progress and changes.
• Data Insights: You identify what KPIs you need to track and analyze to identify what’s working, uncover opportunities for improvement, and optimize marketing strategies for greater impact and continuous growth.
• Team Player: You support and possibly lead initiatives for the team or as required by the organization. Lead key marketing improvement initiatives, driving productivity and efficiency across the team.