Responsibilities

• Consumer and Market Insights: Analyze U.S. consumers, shoppers, competitors, and markets trends to identify growth opportunities and generate actionable business insights.
• Brand Strategy and Innovation: Lead brand positioning, portfolio strategy, product innovation, renovation, and optimization, including formats, flavors, packaging, and price-pack architecture.
• Communications and Partnerships: Develop integrated communication plans and oversee social media, digital presence, and strategic partnerships aligned with brand and corporate objectives.
• Performance and Investment: Manage the marketing budget and optimize investments by monitoring sales velocity, distribution, profitability, brand performance, and ROI.
• Cross-Functional Leadership: Partner with Sales, Corporate Marketing, R&D, Finance, Supply Chain, D&I, and agencies to turn insights into execution while leading and developing the marketing team.

Requirements

• Bachelor's degree in Marketing, Business, or related field; MBA is a plus.
• 5+ years of brand marketing experience, preferably within the CPG industry.
• Experience developing and executing marketing plans, social media strategies, analytics, and syndicated date platforms such as Nielsen or Circana.
• Proven experience leading innovation and renovation initiatives from concept through launch.
• Ability to lead and influence cross-functional teams within complex, matrixed organizations.
• Collaborative, curious, and results-driven self-starter with strong communication and storytelling skills.
• Solid knowledge of Microsoft Office (Excel, Word, PowerPoint)
• Spanish is a plus.

Benefits

• medical, dental, and vision insurance;
• a 401 (k) retirement plan with company match;
• HSA and FSA options;
• life and disability insurance;
• paid time off;
• company-paid holidays;
• and additional voluntary benefits.