Responsibilities

• Brand narrative and messaging architecture — the core story, positioning, messaging pillars, and tone of voice that guide everything the brand says
• Translating the brand's vision into language — partnering directly with the Founder/Creative Director to turn instinct, taste, and point of view into clear briefs, talking points, and content the rest of the team can run with
• Founder narrative and thought leadership — shaping Rox's public voice across press, podcasts, social, keynote moments, and editorial features
• Launch and campaign storytelling — the narrative behind every product drop, collaboration, and seasonal moment, from concept brief through copy, captions, and press story
• Editorial and content strategy across owned channels — social, journal, email, video, and in-store — with a content calendar that compounds the brand over time
• Brand cohesion across every touchpoint — product, packaging, site, retail, paid, organic, PR, and partnerships all sounding and feeling unmistakably Roxanne Assoulin
• PR and communications partnership — working alongside agency and internal partners to shape press angles, founder features, and brand moments
• Cross-functional collaboration with Creative, Marketing, Ecommerce, and Retail — briefing and editing copy and content so the voice is consistent across every channel and team
• Brand guidelines and voice documentation — building and maintaining the playbook that scales the brand's voice as the team grows

Requirements

• 8+ years in brand, content, editorial, or communications, with 2+ years at the Director level shaping narrative and voice for a consumer brand
• An exceptional writer and editor — you move fluidly between a press quote, an Instagram caption, a founder essay, a launch manifesto, and a product description, and they all sound like the same brand
• Proven experience working closely with a founder or creative principal, translating their instincts into language and protecting their voice at scale
• Your partners in crime are the Director of eCommerce and the Director of Brand Creative. You own the calendar and the brief.
• Strong brand strategy chops — comfortable building messaging frameworks, positioning, and tone-of-voice guidelines from the ground up
• Content and editorial leadership across social, video, email, and editorial — you understand what makes content land on each platform
• PR and storytelling instincts — you know how to shape a story that lands with press, customers, and culture
• A taste-driven, brand-first mindset paired with respect for the role storytelling plays in driving growth
• Highly collaborative, comfortable being the connective tissue across Creative, Marketing, Ecommerce, Retail, and PR. Omnichannel is paramount here.
• Scrappy, resourceful, and at home in a lean, founder-led environment

Preferred

• Background in fashion, jewelry, accessories, luxury, or lifestyle brands strongly preferred

Benefits

• Health, wellness, and supplemental insurance options
• 401(k) retirement plan
• Paid time off, sick days, and company holidays
• Commuter and transit benefits
• Employee discounts and product access