Responsibilities

• Lead marketing direction for products, coordinating market plans and launch programs to create demand and maximize sales
• Formulate and review corporate short and long-range plans, goals, and objectives for a specific product or product line
• Develop, coordinate, and implement marketing plans and strategies for the Surgical franchise in the designated portfolio
• Establish marketing strategies, including advertising promotions, pricing strategy, distribution channel management, and tactical plan development and execution
• Evaluate brand performance, provide briefs, and oversee the development of marketing materials
• Recommend product development and enhancements based on brand performance and feedback from customers
• Conduct competitive product analysis and market research on consumer behavior and the professional audience
• Develop production and marketing strategies and tactics to ensure effective product placement relative to market opportunity
• Collaborate with internal and external stakeholders to achieve objectives
• Drive execution programs aligned with brand strategies

Requirements

• Bachelor’s Degree or Equivalent years of directly related experience (or high school+15 yrs; Assoc.+14 yrs; M.S.+7 yrs; PhD+6 yrs)
• The ability to fluently read, write, understand and communicate in English
• 7 Years of Proven Experience