Responsibilities

• Strategy and Financial Planning: Provides business building leadership for assigned product line(s). Acts as the “hub of the wheel” for CP business model and is able to effectively influence others (10-15 cross functional support team members) to achieve business goals.
• Develop and implement strategies, plans and programs to achieve strategic and tactical goals. Lead annual plan development and contribute to Strategic Plan initiative creation.
• Understand the P&L. Leverage P&L to enhance profitability of assigned product line and to build clear and concise business strategies.
• Strongly influence forecasting process and provide direction to Demand Planning in conjunction with sales input for assigned product line. As part of demand planning process, provide assumptions to annual business plan.
• Work collaboratively with cross functionals on cost savings initiatives and product supply issues.
• Participate and provide strong recommendations in PCM process.
• Leads brief development and strategic recommendations.
• Communication: Provide strategic direction to inform advertising, consumer promotion, digital, social and omni communications to both external agencies and internal IMC partners.
• Provide strategic direction on packaging graphics in line with brand identity.
• Own and lead IMP process for assigned product line(s).

Requirements

• Bachelor’s degree required
• 5+ years CPG Marketing experience
• 2+ years managing product line preferred
• Cross functional leadership required
• New product/line extension experience required
• Proficient in Microsoft Word, Excel, PowerPoint, and Syndicated data analysis
• Proven track record of top & bottom line growth

Preferred

• MBA strongly preferred
• 2+ years managing product line preferred
• Supervising experience preferred
• Experience in leading an agency

Benefits

• Comprehensive medical including Fertility, Adoption benefits, Dental, and Vision Insurance
• Remote ½ day Fridays
• Onsite Health & Wellness Center
• Employer 401K contribution in the top 1% of the nation
• Relocation Assistance
• Tuition Assistance
• Access to Employee Store