Sr Brand Manager Reese's

Responsibilities

• Define and champion the long-term vision, growth strategy, positioning, and portfolio direction for Reese’s, translating enterprise priorities and consumer insight into clear choices for the brand
• Own brand health and equity, establishing the learning agenda, monitoring performance, and turning consumer, cultural, and marketplace signals into action
• Serve as the creative tip of the spear, setting the creative ambition and leading culture-first marketing across both Masterbrand equity and subline expansion campaigns that make Reese’s more distinctive, relevant, and iconic
• Lead the integrated agency team and partner with Creative, Media, and other cross-functional stakeholders to deliver breakthrough, insight-led work that connects strategy to execution in service of expanding demand while deepening brand fandom
• Act as the brand voice in critical creative, media, and investment decisions, balancing brand-building impact, commercial priorities, MMM learnings, and financial stewardship
• Oversee brand identity and design evolution, ensuring every expression of Reese’s strengthens consistency, distinctiveness, and future relevance
• Unlock incremental brand equity and demand opportunities through Away From Home, Seasons & Tentpoles, and other strategic platforms, with clear success measures and disciplined resource allocation.

Requirements

• 7+ years of relevant experience in Brand Management, Marketing, Innovation, Strategy, Media, or Creative
• Consumer Product experience required; food experience preferred
• Demonstrated experience building and deploying both long-term brand strategy and annual brand plans, grounded in consumer insights, market intelligence, and enterprise realities
• Experience leading brand activation initiatives, including consumer campaigns, creative development, media planning, and engagement programs
• Strong analytical, strategic thinking, and problem-solving capabilities with the ability to translate insights into action
• Proven ability to influence and collaborate across cross-functional teams in a fast-paced environment
• Excellent communication, storytelling, and presentation skills with experience delivering recommendations to senior leaders
• Bachelor’s degree required
• Degree in Marketing, Business, Management, Finance, or a related field preferred
• MBA preferred but not required

Benefits

• Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health
• Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match
• Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable
• Growth & Development: Career development programs, learning opportunities, and internal mobility
• Benefits may vary based on role, location, and eligibility.