Sr. Brand Manager - Prestige Whiskey

Responsibilities

• Lead the development and execution of strategic marketing plans for a portfolio of premium spirits brands.
• Oversee brand planning, innovation, communications strategy, and portfolio optimization while managing overall brand P&L and A&P investment.
• Work closely with business unit leadership and cross-functional partners, help define long-term brand strategies, identify growth opportunities, and guide marketing initiatives that deliver measurable business results.
• Mentor and develop team members, lead agile marketing processes, and influence the future direction of iconic spirits brands.

Requirements

• Master's degree plus 5 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 7 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 6 years of Gallo Spirits BU experience reflecting increasing levels of responsibility; OR High School diploma or State-issued equivalency certificate plus 9 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility.
• Required to travel up to 50% of the time to designated business locations and to support in-market expectations in order to effectively perform essential job responsibilities.
• Experience managing total P&L for brand.
• Knowledge of the on-premise channel.
• Experience managing A&P budgets with a diverse marketing mix.
• Demonstrated ability to think analytically.
• Experience managing a broad range of stakeholders & multiple external agencies.
• Ability to effectively manage competing priorities and operate with a sense of urgency.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation.
• Required to be 18 years or older.

Preferred

• Strong understanding of the on-premise channel.
• Experience managing a global brand or leading a global marketing initiative.
• Beer or spirits industry experience.

Benefits

• We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview.