Director of Brand Marketing
UNice, Inc
Los Angeles, CA (Remote)
$8K/mo - $12K/moIn-houseFull-timeDirector/executive5+ years exp.
22 hrs ago
Sr Brand Manager Marketing
Pennsylvania, USA (Hybrid)
$157K/yr – $195K/yrSenior Level7+ years expFull time
Posted 2 weeks ago
Job Summary
Own and drive growth strategy for the Cheese Snacks and Puffs portfolio, lead consumer-driven innovation from discovery to commercialization, and manage cross-functional programs that align with business priorities.
- Own growth opportunities and develop data-driven business cases.
- Influence senior leaders and align enterprise priorities.
Job Description
Responsibilities
- Growth Strategy & Brand Leadership
- Lead development of consumer-grounded growth strategies for the Cheese Snacks and Puffs portfolio.
- Identify and prioritize whitespace opportunities through analysis of consumer behavior, category trends, competitive activity, and retail dynamics.
- Develop integrated growth plans that align consumer needs, brand objectives, and business priorities.
- Influence strategic decisions through data-driven recommendations and business case development.
- Innovation & Commercialization
- Lead innovation initiatives from discovery and concept development through commercialization.
- Build and manage innovation pipelines that support long-term brand growth.
- Partner with cross-functional teams to evaluate, develop, and execute new product and growth opportunities.
- Ensure innovation initiatives align with brand strategy and business objectives.
Requirements
- Minimum 7 years of progressive experience in Brand Management, Marketing, Innovation, Strategy, Consumer Insights, or related business functions.
- Experience developing and executing growth strategies, innovation pipelines, and brand-building initiatives.
- Experience leading innovation projects from ideation through commercialization.
- Consumer Packaged Goods (CPG) experience strongly preferred; salty snacking category experience is a plus.
- Experience utilizing consumer insights, syndicated data, and market intelligence to inform business decisions.
- Experience leading teams and influencing senior stakeholders across multiple functions.
- Strong strategic thinking and growth strategy development capabilities.
- Deep understanding of consumer insights, innovation, and brand-building principles.
- Advanced analytical and problem-solving skills.
- Demonstrated ability to translate insights into actionable business recommendations.
Preferred
- MBA or other relevant advanced degree preferred.
- Salty snacking category experience is a plus.
Benefits
- Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health
- Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match
- Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable
- Growth & Development: Career development programs, learning opportunities, and internal mobility
- Benefits may vary based on role, location, and eligibility.
The Hershey Company
The Hershey Company is headquartered in Hershey, Pa., and is an industry-leading snacks company with a purpose to make more moments of goodness through its iconic brands. Hershey has approximately 20,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 70 brands around the world that drive more than $11 billion in annual revenues, including such beloved brands like HERSHEY'S, REESE'S, KIT KAT®, JOLLY RANCHER, ICE BREAKERS, SHAQ-A-LICIOUS, SKINNYPOP and DOT'S HOMESTYLE PRETZEL'S. For more than 130 years, Hershey has been committed to operating responsibly and supporting its people and communities. Hershey founder, Milton Hershey, created Milton Hershey School in 1909, and since then, the company has focused on helping children succeed through access to education.
Salaries
Posted range
$157K/yr – $195K/yr
Taken straight from the job posting.
The middle of this range ($176K) is 20% above the median base salary for Senior Brand Manager roles in the United States ($147K).
Senior Brand Manager median pay in the United States
Most pay falls between $122K and $160K. Based on 78 salaries.
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.
