Sr Brand Manager Marketing

Responsibilities

• Growth Strategy & Brand Leadership
• Lead development of consumer-grounded growth strategies for the Cheese Snacks and Puffs portfolio.
• Identify and prioritize whitespace opportunities through analysis of consumer behavior, category trends, competitive activity, and retail dynamics.
• Develop integrated growth plans that align consumer needs, brand objectives, and business priorities.
• Influence strategic decisions through data-driven recommendations and business case development.
• Innovation & Commercialization
• Lead innovation initiatives from discovery and concept development through commercialization.
• Build and manage innovation pipelines that support long-term brand growth.
• Partner with cross-functional teams to evaluate, develop, and execute new product and growth opportunities.
• Ensure innovation initiatives align with brand strategy and business objectives.

Requirements

• Experience Minimum 7 years of progressive experience in Brand Management, Marketing, Innovation, Strategy, Consumer Insights, or related business functions.
• Experience developing and executing growth strategies, innovation pipelines, and brand-building initiatives.
• Experience leading innovation projects from ideation through commercialization.
• Consumer Packaged Goods (CPG) experience strongly preferred; salty snacking category experience is a plus.
• Experience utilizing consumer insights, syndicated data, and market intelligence to inform business decisions.
• Experience leading teams and influencing senior stakeholders across multiple functions.
• Strong strategic thinking and growth strategy development capabilities.
• Deep understanding of consumer insights, innovation, and brand-building principles.
• Advanced analytical and problem-solving skills.
• Demonstrated ability to translate insights into actionable business recommendations.

Benefits

• At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.
• Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health
• Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match
• Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable
• Growth & Development: Career development programs, learning opportunities, and internal mobility
• Benefits may vary based on role, location, and eligibility.
• The anticipated base salary range for this role is 156,808 to $195,100 per year. The actual base salary offered will depend on a variety of job-related factors, including, but not limited to, experience, skill set, education, and training. In addition to a market-competitive base salary, our Total Rewards package includes performance-based incentives and a comprehensive, competitive benefits package designed to support overall physical, mental, and financial well-being (as applicable).
• Learn more about Hershey’s benefits and all the resources Hershey provides to support our employees’ physical, emotional, and financial well‑being by visiting the Hershey Digital Employee Experience at www.askHRbenefits.hersheys.com