Responsibilities

• Act as the primary expert and advocate for the brand, ensuring alignment with overall company goals and values.
• Develop and execute annual and multi-year strategic marketing plans.
• Identify and explore growth opportunities through market trends, customer insights, and competitive intelligence.
• Lead innovation initiatives, including the development and launch of new products and campaigns.
• Partner with Sales to develop customer-specific strategies and support key account engagements.
• Oversee the development and execution of year-round brand engagement strategies.
• Manage external agencies to deliver high-quality campaigns and creative assets.
• Monitor and analyze campaign performance, providing actionable recommendations.
• Present strategic recommendations and updates to executive leadership.
• Provide guidance and mentorship to team members.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• Minimum 7+ years of experience in brand management, with a proven track record of leading successful marketing initiatives.
• Experience in the food or CPG industry is a plus.
• Demonstrated experience managing budgets and external agencies.
• Must possess and maintain a valid Real-ID Driver’s License at all times.
• Ability to travel as needed for trade shows, customer meetings, and industry events (up to 20%).

Benefits

• Medical, Dental, Vision Insurance
• Employee Stock Purchase Program
• Life Insurance
• 401 (k) Plan
• Paid holidays, Sick time and Paid vacation
• Birthday Holiday (Must be used within Employee Birthday Month)