Sr. Brand Manager, E-Commerce (Shopify)

Responsibilities

• The P&L. You own contribution margin for the brand, not just revenue. That means allocating budget across acquisition and retention, setting and holding pricing and promotional strategy, forecasting, and knowing at any point whether growth is profitable. You bring the numbers to the CEO with a recommendation.
• Pricing and inventory. You make pricing and promotion decisions and understand their margin impact. You work with our operations and demand planning team on forecasts, reorders, and stockout risk, especially ahead of launches and peak periods.
• Marketplace performance. Amazon and TikTok Shop are the brand's primary revenue channels. You are accountable for performance on both, including listing quality, pricing, promotions, and the agencies running marketplace advertising. Shopify is secondary but still yours and is expected to have strong growth under your wings.
• Growth and paid media. You set acquisition targets, decide how spend is allocated, and hold performance against plan. Our agencies build and manage the campaigns.
• Creative direction. You drive the ad creative pipeline. You decide what concepts get tested, write or direct the briefs, review the output, and keep new creative moving before assets fatigue.
• Repeat purchase. This brand has no subscription to fall back on, so repeat purchase rate decides whether it works. You own it. You direct our email specialist on the lifecycle and campaign programs that turn one time buyers into repeat customers.
• Release cadence. New products are the engine of this brand. You work with our product lead on release timing and make sure marketing, creative, email, listings, and site are ready ahead of each launch. You also bring a view on what should be released, not just how to market it.
• Site, conversion, and SEO. You set the testing and conversion priorities for the brand, work with our Shopify Manager on what gets built, and direct our SEO agency. You own conversion rate as an outcome.

Requirements

• 5+ years in ecommerce or brand management, with at least 3 years in-house at a consumer products brand where you were accountable for revenue and margin. Agency experience is welcome in addition to this, but agency experience alone does not qualify.
• Brand-side ownership of pricing and promotions, inventory planning with operations, and P&L or contribution margin. You can explain why a campaign with good ROAS might still be a bad idea.
• Hands-on experience with Amazon Seller Central, TikTok Shop (including affiliate and creator programs), Shopify admin, and Klaviyo, plus GA4, Triple Whale, or similar ecommerce analytics.
• Demonstrated experience improving repeat purchase rate on a non-subscription business, and coordinating with product or merchandising on launch timing.
• Strong creative judgment, and experience directing agencies, specialists, and creative teams who do not report to you.
• Experience directing agencies and specialists who do not report to you. Our specialists are shared across brands, so you will compete for their time with other brand owners.
• Strong creative judgment. You can brief an ad, evaluate what comes back, and say why it will or will not work.
• Comfort operating without a marketing leader above you.
• Based in Los Angeles and able to work from our office Tuesday - Thursday.

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid Time Off
• Paid Holidays
• Vision insurance