Ecommerce Specialist

Responsibilities

• Partner with account managers, web content, and technical support teams to move approved work forward, track commitments, surface blockers, and escalate when follow-through is at risk. You own the success of the webstore.
• Drive successful promotions and launches. You’re leading from setup through launch and consistently provide outcome review, measuring impact and capturing lessons learned.
• Lead performance oversight and growth recommendations for a portfolio of live eCommerce stores, keeping each one visible, healthy, and moving toward its goals.
• Build, maintain, and review analytics dashboards, tracking core KPIs such as traffic, conversion, revenue, average order value, search behavior, and user engagement on a regular cadence.
• Identify shifts, trends, friction points, growth opportunities, and surface risks and anomalies before they become problems.
• Review site feedback and user experience data to spot usability issues, broken paths, and confusing journeys, and translate them into prioritized recommendations.
• Make data-backed recommendations for content, merchandising, navigation, promotions, and user experience, prioritized by business value, customer impact, and effort, with each tied to an expected outcome.
• Tell the performance story for each store: what happened, why it happened, what it means for the customer, and what should happen next.
• Confidently lead client meetings and incoming webstore requests and needs, identify what the client is really trying to accomplish, and scope the right solution, whether it is a standard offering or a custom build, along with what each option means for scope, effort, and timeline.
• Coordinate delivery from intake through completion: engage the appropriate teams to build, QA, and launch the work, monitor progress, and follow through to make sure it gets done correctly and on time.

Requirements

• 3+ years of experience in eCommerce, digital analytics, account management, or a related field working with online stores or digital programs.
• Strong analytical skills and comfort working in analytics platforms such as Google Analytics (GA4), with the ability to turn data into clear, actionable insight.
• A proven ability to translate numbers into a story: what happened, why, and what to do about it.
• Experience making and prioritizing recommendations that improve conversion, user experience, and revenue, with an eye toward conversion rate optimization (CRO).
• Understanding of eCommerce fundamentals, including merchandising, promotions, navigation, search, and the online customer journey.
• Ability to scope incoming requests into clear solutions, distinguish standard offerings from custom work, and coordinate delivery across multiple teams through QA and launch.
• A strong eye for the customer experience and how design, content, and site behavior shape it.
• Proven ability to independently own a portfolio, stay organized across multiple accounts, and deliver on deadline with minimal direction.
• Resourceful and proactive, with sound judgment on what to prioritize and when to escalate.
• Excellent written and verbal communication skills, with high confidence in client-facing conversations and the ability to lead and explain performance and recommendations to non-technical audiences.

Preferred

• Familiarity with quarterly business reviews (QBRs) or client reporting is a plus. Familiarity with site feedback or user experience tools and basic SEO concepts is a plus.

Benefits

• Benefits : At HALO, we offer benefits that support all aspects of your life, helping you find a work-life balance that’s right for you. Our comprehensive benefits include nationwide coverage for Medical, Dental, Vision, Life, and Disability insurance, along with additional Voluntary Benefits. Prepare for your financial future with our 401(k) Retirement Savings Plan, Health Savings Accounts (HSA), and Flexible Spending Accounts (FSA).