E-commerce Marketing & SEO Specialist

Responsibilities

• A monthly SEO and content plan: build it, put it live on the site, measure it, and present the results with next month's plan. The goal is search traffic that moves product.
• SEO on the website: keyword research, category and landing page copy, buying guides, internal links and Yoast optimization, tracked in Google Search Console and GA4.
• Product page standards: set the SEO standard and check pages against it each month.
• How we sell: our merchandising lead decides what we sell and when, and you decide how we sell it. Together you'll build campaigns for new arrivals, closeouts and sale events.
• The marketing calendar: weekly and monthly plans across email, social media and the website.
• Email in Klaviyo: campaigns, segments and automated flows, up to 7 sends a week.
• Content: a monthly session with our co-owner and product expert, turned into emails, posts, videos and articles.
• Visuals: you'll shoot product photos in our lightbox and short videos in the warehouse.
• Our virtual assistant, who builds emails and edits social content from your briefs.

Requirements

• 3+ years in e-commerce marketing, digital marketing, or SEO, with results you can show in numbers: organic traffic, email revenue, conversion.
• Hands-on SEO: keyword research, on-page optimization, Google Search Console and GA4.
• Email marketing in Klaviyo or a similar platform, including segments and automated flows.
• Hands-on content skills: product photos, short-form video and clear, accurate copy.
• Experience planning and running a content calendar across email, social and web.
• Comfort working in WordPress/WooCommerce or a similar e-commerce platform.
• The ability to direct an assistant and work closely with a merchandising partner.
• An owner's mindset: you set the plan, track the numbers, and don't wait to be told.
• Ability to work on site at our Stafford County warehouse.

Preferred

• Marketing in a category where paid ads are restricted, such as firearms, ammunition, alcohol, or supplements.
• Experience improving visibility in AI search tools, such as ChatGPT and Google's AI Overviews.
• Knowledge of shooting, hunting or reloading. Many strong candidates for this role will be new to the shooting world, and we'll teach you the products.

Benefits

• Health insurance
• Paid time off and holidays
• 401(k) plan
• A direct line to the owners and a voice in quarterly planning
• Freedom to pitch and lead special projects that grow the business