Digital Experience & E-Commerce Manager

Responsibilities

• Oversee the day-to-day management, maintenance, and continuous improvement of Everstory Partners’ websites, ensuring accurate content, imagery, pricing, and product/service information.
• Optimize website navigation, mobile usability, landing pages, and inquiry forms to improve the customer experience, lead generation, and conversion rates.
• Lead the planning and implementation of e-commerce capabilities, including product/service listings, online purchasing, order processing, and tracking.
• Manage digital merchandising, pricing visibility, and checkout experiences to improve online transactions and revenue.
• Partner with Sales, Operations, IT, and agency partners to coordinate website enhancements and align e-commerce functionality with business requirements.
• Coordinate social media, email, paid search, and digital advertising initiatives to support website traffic, qualified lead generation, and revenue growth.
• Guide SEO, digital content, and online reputation initiatives in collaboration with internal teams and agency partners.
• Optimize the digital customer journey from initial website engagement through lead capture, online purchasing, and CRM interactions.
• Collaborate with the Marketing Systems Specialist to support CRM integration, lead routing, and automated customer communications.
• Evaluate and implement approved AI-enabled tools to enhance digital content, personalization, marketing efficiency, and customer experience.

Requirements

• Bachelor’s degree in Marketing, Business, E-commerce, or a related field preferred, or equivalent relevant experience.
• Minimum of five years of experience in website management, digital marketing, or e-commerce, with demonstrated success improving website performance, customer engagement, and conversion rates.
• Hands-on e-commerce experience, including digital merchandising, product/service listings, pricing presentation, online purchasing processes, and revenue optimization.
• Proficiency with website content management systems and e-commerce platforms, such as WordPress, Shopify, or comparable technologies.
• Experience with website analytics, SEO, digital marketing performance, and conversion optimization tools. Google Analytics 4 experience required; Looker Studio, ReviewTrackers, and Sprout Social experience preferred.
• Familiarity with CRM systems, marketing automation, and AI-enabled tools to support digital engagement, lead generation, and operational efficiency. HubSpot experience preferred.
• Demonstrated ability to manage digital projects, define business requirements, coordinate technical implementations, and oversee external agencies or vendors.
• Strong analytical, organizational, communication, and problem-solving skills, with the ability to manage competing priorities, work independently, and collaborate across departments.
• Ability to maintain accuracy, professionalism, empathy, and discretion in customer-facing digital experiences, particularly when communicating sensitive information. Experience supporting multi-location or multi-brand organizations preferred.

Benefits

• Medical, Dental, Vision, Life, AD&D and STD Insurance
• Tuition Reimbursement
• Anniversary Award for each year of service
• Career Advancement and Training - like our Aspiring Managers Program
• Everstory Cares - Employee Assistance Fund
• Legend Award Program
• Funeral and Cemetery Benefits
• Employee Referral Bonus
• 401k with Company Match