LaCrosse Footwear

Sr. Brand Manager- Contract Role

Portland, OR (Hybrid)

Salary Not AvailableSenior Level7+ years expContract

Posted 5 months ago

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Job Summary

Drive maternity-leave coverage for FA26 campaigns by owning end-to-end brand marketing across Hike/Lifestyle with cross-functional partners.

  • Must-have: 7-10+ years in brand marketing with integrated campaign ownership.
  • Standout: Proven ability to coordinate cross-functional teams and external partners across footwear/apparel brands.
  • Standout: Experience delivering multi-channel campaigns and partner activations on a tight schedule.

Job Description

Responsibilities

  • Execute and keep FA26 integrated marketing campaigns on track using existing strategies, creative assets, and seasonal roadmaps.
  • Manage timelines, calendars, and cross-functional alignment for active campaigns and product launches.
  • Serve as day-to-day marketing lead for product collaborations and select brand partnerships.
  • Support SP27 campaign planning and briefing in partnership with creative, wholesale, and brand marketing teams.
  • Collaborate closely with Community & Creator Marketing on influencer, social, and PR activations tied to campaigns.
  • Maintain clear communication with internal teams and channel partners to ensure continuity and consistency throughout the leave period.
  • Campaign Execution & Delivery: Execute 360-degree marketing campaigns for FA26 product launches and marketing stories across Hike and Lifestyle categories using existing creative assets and frameworks.
  • Serve as the day-to-day marketing lead for FA26 product collaborations, including launch planning and partner communications.
  • Support partner and sponsor brand activations (e.g., GORE-TEX, Vibram), coordinating timelines and deliverables across teams as needed.
  • Track and manage updates in the campaign calendar, attend planning meetings and communicate changes to marketing and channel partners.

Requirements

  • 7-10+ years of experience in brand or category marketing, with demonstrated ownership of integrated marketing campaigns.
  • Experience working within complex, cross-functional marketing organizations, partnering closely with creative, PR, social, wholesale, and digital teams.
  • Proven ability to manage multiple campaigns and timelines simultaneously while maintaining attention to detail and brand consistency.
  • Strong collaborator and communicator, comfortable operating in a matrixed environment and building trust quickly with internal stakeholders.
  • Experience working with external agencies and brand partners preferred.
  • Footwear, apparel, or consumer brand experience strongly preferred.
  • TOOLs/EQUIPMENT USED: MacOS Computer
  • MS Office software
  • Basecamp
  • Opal

Preferred

  • Highly collaborative working style; comfortable partnering across marketing, creative, sales, and channel teams.
  • Experience working with external agencies and brand partners preferred.
  • Footwear, apparel, or consumer brand experience strongly preferred.

Lacrosse Footwear

LaCrosse Footwear, Inc. is a leading developer and marketer of premium and innovative footwear for work, outdoor and casual users. The company's trusted LaCrosse®, Danner® and White's® brands have gained international acclaim for manufacturing high-quality boots and are sold throughout the United States, Canada, Europe and Asia. For over a century, the LaCrosse brand has been making the best rubber boots for hunting, working and tending the land upon which they tread. Founded in 1897, LaCrosse continues its dedication to delivering innovative footwear solutions to men and women for use in places where performance matters and second chances can't be counted on.LaCrosse Footwear, Inc. is a wholly owned subsidiary of ABC-MART, INC. (TSE:2670), Japan’s leading retailer of athletic, business and casual footwear. Learn more about LaCrosse Footwear products at lacrossefootwear.com, danner.com, whitesboots.com.

Portland, Oregon, USA
277 employees (21 in marketing)
www.lacrossefootwear.com