ASSOCIATE MANAGER, BRAND CONSULTING
LIVE·TEAM
Los Angeles, CA (Remote)
In-houseContractMid level2+ years exp.
17 hrs ago
Sr. Brand Manager
Irving, TX (On-site)
Salary Not AvailableSenior Level7+ years expFull time
Posted 4 months ago
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Job Summary
Drive AFM’s brand strategy and cross-channel, offline-focused campaigns with senior leadership influence and cross-functional collaboration to deliver a trusted, high- craft brand identity.
- Own the annual Brand Plan and Brand Campaign development, aligning creative with business goals.
- Must-have: 7-10+ years in brand management with offline campaign leadership.
- Standout: Experience guiding multiple agencies and budget accountability across TV, radio, OOH, and experiential.
Job Description
Responsibilities
- Lead the end-to-end brand strategy, including positioning, messaging, and long-term brand vision.
- Own the annual Brand Plan, ensuring it reflects consumer insights, cultural trends, and business priorities.
- Develop and manage the Brand Learning Plan, partnering with Research & Analytics to identify learning needs, design testing roadmaps, and translate insights into strategic action.
- Serve as the brand steward, ensuring consistency across all offline channels and creative expressions.
- Oversee delivery of world class creative and strategic solutions based on brand business goals.
- Lead the development of breakthrough creative platforms across TV, radio, OOH, experiential, and partnerships.
- Write inspiring, insight-driven creative briefs and guide agencies toward bold, high-craft creative and strategic work.
- Provide clear, strategic creative feedback that elevates ideas and ensures alignment with overall brand strategy.
- Manage multiple agencies (creative, experiential, production, partnerships) with a high bar for strategic thinking, craft, and accountability ensuring budget alignment and on time delivery.
- Oversee the creation and execution of the annual Brand Campaign, ensuring integration across channels.
Requirements
- Strong strategic thinker with experience building and executing brand strategies and annual brand plans.
- Strong understanding of CPG dynamics, retail environments, and shopper behavior
- Experience managing full-funnel marketing (brand + performance)
- Ability to translate data into business decisions, not just insights
- Skilled at evaluating creative work and giving clear, actionable feedback.
- Comfortable operating in ambiguity and fast-moving environments
- Proven ability to lead agencies and manage complex offline campaigns.
- Deep experience in TV, radio, OOH, experiential, and partnership production.
- Strong analytical skills with the ability to interpret research and apply insights.
- Excellent communicator with strong presentation and influencing skills.
Avocados From Mexico
Avocados From Mexico (AFM) is the number one selling brand of avocados in the U.S. and the nonprofit marketing organization that manages it, here to show the world exactly how amazing avocados from Mexico are. We stand for something #alwaysgood — good taste, good times and good health. Thanks to this trifecta of benefits, AFM is the #1 leading avocado brand in the United States. Currently, more than 8 in 10 avocados in the U.S. come from Mexico!Founded by the Mexican Hass Avocado Importers Association (MHAIA) and the Association of Avocado Exporting Producers & Packers of Mexico (APEAM), Avocados From Mexico was created with the dual responsibility of promoting a brand for Mexican avocados and growing demand in the U.S. To us, it’s the best job in the world.
Traffic Signals
Monthly Visitors
123.2K
Monthly Google Ads Budget
$14.2K
Traffic Source Mix
Search
60.4%
Direct
28.4%
Referral
7.1%
Social
2.4%
Paid
1.5%
Headcount Trend
Current headcount: ~74
Marketing Team
Marketing Team Size
16 (22% of company)
