Responsibilities

• Own the Content Strategy & Narrative
• Develop and evolve Taskrabbit’s global content strategy and editorial calendar, anchored in brand positioning, key service category insights, and life moments
• Define clear content pillars, including tone, proof-point hierarchy, and "when to lead with what" guidelines, that balance functional authority with emotional storytelling
• Translate the brand platform into a scalable content system across channels, audiences, and target demographics
• Ensure content is consistent, connected, and reinforcing a unified narrative
• Build the Messaging Architecture and Manage a Cross-Channel Content Engine
• Translate brand positioning into a full messaging hierarchy including core narrative, category-level proof points, audience-specific value props (Client vs. Tasker vs. Partner, by category and life moment) so all teams are pulling from the same architecture
• Own the message map as a living document; as new categories, markets, or partnerships (IKEA, Wayfair) come online, extend the architecture for teams to leverage
• Partner with channel leads to adapt content for platform-specific formats and audiences, maintaining always-on content programming
• Partner with SEO/AEO teams to align content strategy with high-intent search and AI discovery opportunities; ensure content supports both human engagement and structured, search-friendly formats

Requirements

• 7+ years of experience in content strategy, brand marketing, or editorial roles
• Strong strategic thinker with the ability to translate brand positioning into actionable content systems
• Experience managing cross-channel content (social, video, CRM, PR, or editorial)
• Proven ability to build and scale content programs, not just execute campaigns
• Deep understanding of how content performs across platforms (YouTube, Instagram, TikTok, etc.)
• Experience working cross-functionally with creative, growth, and product teams
• Strong storytelling instincts with a balance of creative taste and analytical rigor
• Comfortable operating in a fast-paced environment and building new systems from the ground up
• Experience building messaging architecture / message maps that multiple teams can consistently execute against
• A track record of originating campaign ideas (not just briefing them); can point to concepts they conceived and got greenlit

Preferred

• Experience in marketplace, consumer tech, or home/lifestyle brands
• Familiarity with SEO/AEO and content for search and AI-driven discovery
• Experience working with creators or influencer programs
• Exposure to AI tools for content development and production
• Proficient with Asana or other project management tools

Benefits

• Hybrid company. We value flexibility and choice but also stay committed to regular in-person connection.
• employer-paid health insurance and a 401k match with immediate vesting for our US based employees.
• generous and flexible time off with 2 company-wide closure weeks.
• Taskrabbit product stipends, wellness + productivity + education stipends.
• IKEA discounts, reproductive health support, and more. Benefits vary by country of employment.
• Diversity and inclusion commitments to equity within our company and platform.