Senior Content Marketing Manager

Responsibilities

• Own OneSignal’s content strategy and editorial direction, developing compelling stories, themes, and thought leadership that support brand and business goals.
• Create high-quality content—including practical guides, customer stories, research, and thought leadership—that translates complex ideas into actionable insights.
• Uncover original stories by interviewing customers and industry experts to showcase unique perspectives, customer outcomes, and business impact.
• Drive content distribution and partnerships across channels, collaborating with Marketing, executives, creators, publishers, and partners to expand reach and engagement.
• Grow organic visibility through SEO and AEO, optimizing content for search engines and AI discovery to drive qualified traffic and demand.
• Leverage AI to build efficient workflows for research, briefing, editing, and content repurposing while maintaining quality, accuracy, and brand voice.
• Lead the annual State of Customer Engagement report and measure content performance against MQLs, SQLs, and pipeline to continuously optimize strategy and investment.

Requirements

• 6+ years of content marketing experience in B2B SaaS
• Excellent writing and editing skills, and ability to explain complex subjects clearly
• Experience building content strategy and execution, from identifying an opportunity through publication and distribution
• Strong customer communication skills and ability to conduct customer interviews, write compelling stories, and get customer approvals
• Expertise in SEO and an experimental approach to discovery through AI search
• Practical experience using AI in content workflows to improve efficiency and output without sacrificing quality
• The ability to prioritize, manage competing requests, and collaborate effectively across teams
• Can move quickly, make sound decisions in an ambiguous environment and adapt as priorities evolve
• A can-do attitude and willing to take on challenges without clear direction