Responsibilities

• Lead reporting and analysis of omni-channel and ecommerce marketing investments, tracking performance against key business objectives and growth priorities.
• Develop actionable recommendations to optimize marketing spend by evaluating campaign effectiveness, return on investment, and overall business impact.
• Build and maintain performance dashboards and scorecards that provide clear visibility into omni-channel marketing performance for senior leadership.
• Partner closely with the Consumer Experience team to develop strategies leveraging the rapid expansion of AI-capabilities that increase recipe discovery, engagement, and adoption across the Rao's and Prego portfolios.
• Translate consumer, shopper, retailer, and digital performance data into insights that inform brand and channel strategies.
• Collaborate with Brand Marketing, Sales, Finance, Consumer Insights, and agency partners to support annual planning, investment decisions, and business reviews.
• Monitor category, competitive, and ecommerce trends to identify emerging opportunities and recommend actions that accelerate growth.
• Own the Italian Category Marketing Budget; acting as the critical owner of key budget execution and changes throughout the year, ensuring accuracy and timely optimization.

Requirements

• Bachelor's degree in Marketing, Business, Analytics, Finance, or a related field.
• 2+ years of experience in brand management, omni-channel, performance marketing analytics or a related CPG function.
• Experience using AI-enabled tools (e.g., ChatGPT, Microsoft Copilot, Gemini, or similar platforms) to improve productivity, analyze data, generate insights, or optimize marketing performance is a plus.
• Strong analytical skills with the ability to synthesize complex data into clear business recommendations.
• Advanced Excel and PowerPoint skills with experience building compelling business presentations.
• Excellent communication and cross-functional collaboration skills with the ability to influence without direct authority.
• A proactive, curious mindset with strong attention to detail and a passion for solving business problems through data.

Preferred

• Experience in the food or beverage industry.
• Experience with Circana, NielsenIQ, Numerator, Profitero, Stackline, or other retail and ecommerce analytics platforms.
• Experience with retail media measurement and digital marketing performance analytics.
• Experience managing or analyzing marketing investment budgets.
• Experience working with Amazon, Walmart, Instacart, or omnichannel retailer performance data.
• Familiarity with consumer journey, content, and recipe engagement metrics.

Benefits

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell’s offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.