Responsibilities

• Partner with Product to understand and operationalize industry intelligence, buyer personas, and product positioning.
• Collaborate with Sales and BDRs to validate insights through real-world account engagement and feedback.
• Act as the marketing connector between Product insight and Sales execution.
• Define and maintain targeting strategies across priority industries, segments, and accounts.
• Partner with Sales to identify, tier, and prioritize target accounts aligned to Certus’s ICP
• Identify audience engagement opportunities that combine inbound, outbound support, and account-based motions leveraging SEM, email, social, tradeshows, partnerships, and print publication.
• Translate industry insights into targeted campaigns, value propositions, and engagement programs.
• Orchestrate 1:many, 1:few, and 1:1 account-based initiatives in partnership with Sales and Business Development.

Requirements

• 7+ years of experience in multi-channel B2B marketing, ABM, and hands-on-marketing execution.
• Experience partnering closely with Product and Sales in complex buying environments.
• Strong understanding of account-based and inbound marketing motions.
• Proven ability to influence without authority and operate across functions.
• Analytical mindset with the ability to connect targeting and messaging to pipeline and revenue outcomes.
• Excellent communication and stakeholder management skills.