Responsibilities

• Full-funnel HCP engagement and audience commercialization
• Own the enterprise marketing strategy for the HCP value chain across acquisition, engagement, retention, and monetization; devising marketing strategies and execution plans to support the strategic roadmap for growth
• Build and lead a formal cross-functional network across HCP lifecycle marketing, CRM, advertising media, analytics, content, communications, Sales, and platform monetization to align priorities, resolve competing stakeholder needs, and advance the business growth strategy
• Advise senior management by synthesizing HCP performance, customer and market insights, risks, dependencies, and investment tradeoffs into clear recommendations and decisions
• Identify emerging opportunities and significant business challenges across the HCP ecosystem, applying conceptual thinking and independent judgment to develop innovative marketing solutions
• Content and collateral development and management
• Establish enterprise B2B messaging standards and governance to ensure a differentiated, consistent market position across audiences, channels, and lines of business
• Develop and manage collateral plan and content calendar, and execute content production across all B2B lines of business for timely delivery to market; for example, sell sheets, pitch decks, case studies, white papers, testimonials, web, video, webinars
• Translate complex clinical, commercial, product, and market concepts into compelling B2B narratives and marketing materials for B2B audiences, researching and planning content, developing specifications and creative briefs, managing collateral creation and SME approvals
• Define scalable governance and lifecycle-management practices for the GoodRx industry solutions collateral portfolio, from intake and prioritization through distribution, measurement, and optimization. Produce and maintain GoodRx industry solutions (B2B) collateral library, from intake, planning, prioritization, and development to distribution and updates.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Healthcare Administration, or a related field and a minimum of 12 years of related experience; or a Master's degree and a minimum of 8 years of related experience; or a PhD and a minimum of 5 years of related experience; or equivalent work experience
• Broad expertise developing B2B marketing and commercialization strategies for healthcare providers, with depth across several related disciplines such as content, campaigns, digital, events, and marketing operations
• Understanding of clinician mindset and prescriber workflows
• Industry experience preferred in pharmaceutical manufacturer, retail pharmacy, employer/payer markets and/or B2B technology
• Demonstrated experience managing large cross-functional programs and providing operational oversight, program management, analysis, and executive presentations and reporting
• Demonstrated ability to lead significant and unique initiatives with substantial autonomy, evaluate intangible or competing factors, and remain accountable for outcomes that affect multiple functions
• Recognized subject matter expertise and demonstrated thought leadership in B2B marketing, including the ability to develop new frameworks, practices, or approaches.
• Demonstrated success creating formal cross-functional networks, directing work without direct authority, and influencing senior leaders and diverse stakeholders on complex or sensitive business matters
• Exceptional strategic, analytical, communication, presentation, and executive-influence skills, with the ability to translate complex information into clear recommendations and decisions.
• Strong commercial acumen and a record of connecting marketing strategy and investment decisions to measurable revenue growth and ROI

Benefits

• GoodRx offers additional benefits like mental wellness and financial wellness programs, fertility benefits, generous parental leave, pet insurance, supplemental life insurance for you and your dependents, company-paid short-term and long-term disability, and more!
• We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives.