Sr. Associate, Paid Social, Acquisition & Performance

New York City, NY (Hybrid)

$96K/yr - $185K/yr (Est.)Mid Level5+ years expContract

Posted 6 hrs ago

Job Summary

Own and optimize paid social campaigns end to end, driving acquisition-focused growth across platforms while shaping bidding, targeting, and budgeting decisions in close collaboration with social managers and stakeholders.

  • Own end-to-end paid social campaigns from planning to reporting.
  • Drive optimization, budgeting, and cross-functional collaboration to hit acquisition KPIs.

Job Description

Responsibilities

  • Own end-to-end paid social campaign execution, from media planning and budget allocation through in-platform buying, optimization, and reporting.
  • Lead paid social planning and reporting across all major platforms, building and optimizing every campaign against acquisition and performance KPIs.
  • Develop campaign strategies and in-platform optimization recommendations in partnership with social media managers and internal stakeholders, using performance data to guide bidding, targeting, and budget decisions.
  • Serve as the team's go-to expert on paid social acquisition, bringing that perspective into broader business conversations.
  • Analyze campaign data, surface the insights that matter, and recommend changes that drive measurable growth.

Requirements

  • 5+ years of hands-on paid social experience with current, in-platform buying expertise. Recent, demonstrable experience is crucial.
  • Proficiency with Sprinklr and the major ad platforms (Meta, TikTok, X, LinkedIn, Pinterest, Snapchat).
  • A track record of campaigns measured on acquisition and performance KPIs, not reach or engagement.
  • Strong analytical skills. You know how to spot trends, find efficiencies, and uncover opportunities.
  • Comfortable presenting social strategy and performance to senior stakeholders in a global organization.
  • Strong project management skills, able to run multiple campaigns for multiple businesses at once.
  • A proactive communicator who raises questions early and manages up effectively.
  • Self-starter who can hit the ground running. This environment has little formal training or ramp-up, and you're expected to contribute from the start.
  • Comfortable with ambiguity and shifting priorities. Works well with a team but doesn't depend on one to get work done.

Benefits

  • Benefits available
We Are Rosie logo

We Are Rosie

We Are Rosie casts exceptional marketers to solve real brand challenges—without retainers, unnecessary layers, or wasted time. We activate our flexible model and 35,000-strong community of experts to tailor every solution to your brand and your brief. Trusted by 225+ of the world’s most ambitious brands, including 15 Fortune 100s, we’re leading an industry revolution for marketers and brands who deserve better.

Founded in 2018
Atlanta, Georgia, USA
89 employees (22 in marketing)

Salaries

SalaryGuide estimate

$96K/yr – $185K/yr

Modelled from 19 comparable roles.

See all We Are Rosie salaries

Marketing Team

Marketing Team Size
12 (13% of company)
Median Tenure
0.9 years
Marketing Roles Posted (Last 30 Days)
15

Funding

Last Raise
Private Equity, 4 years ago

Funding History

  • Dec 2021
    Private Equity

Traffic Signals

Monthly Visitors
13.5K
Traffic Source Mix
Search
29.2%
Direct
56.6%
Referral
5.9%
Social
6.4%
Paid
1.7%

Headcount Trend

Current headcount: ~89
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Sr. Associate, Paid Social, Acquisition & Performance

We Are Rosie · New York City, NY · Hybrid