Responsibilities

• Design and implement comprehensive customer acquisition strategies to attract new leads and customers across various digital channels (Paid Search, Paid Social, SEO, Influencers, Affiliate, etc.).
• Collaborate with digital marketing agency and ensure they remain focused on driving growth for the business and hitting established KPIs.
• Drive new customer growth through data-driven analysis of target audiences that align with preferred digital platforms.
• Oversee the planning, execution, and optimization of digital marketing campaigns across channels to meet acquisition targets.
• Partner with creative team for asset development (video and static ads).
• Analyze campaign performance data and key metrics (e.g., CTR, CPA, conversion rates) to identify trends, insights, and areas for improvement.
• Work closely with the Marketing, Creative, CRO, Retention, and Product teams to develop integrated acquisition strategies and ensure alignment with overall business objectives.
• Provide customer acquisition and market insights to the larger DP team.
• Manage multi-million-dollar media budget, ensuring allocation of funds are based on incremental channel value and maximum ROI.
• Set clear objectives and expectations with digital marketing agency. Monitor performance and ROI and hold regular check-ins to ensure that deliverables are met and agency is driving new customer growth.

Requirements

• Typically, 5 to 7 or more years of increasing responsibility in terms of any applicable professional experience.
• Typically, a bachelor’s degree or global equivalent in related discipline.
• 5 or more years of experience owning a budget and driving revenue from Customer Acquisition Marketing.
• Experience managing agencies and/or consultants.
• Ability to deploy media budget quickly across channels based on performance.
• Proven track record of driving efficient digital acquisition performance via flawless campaign execution and thorough ongoing analysis.
• Advanced knowledge of Paid Search and Social platforms, including: Google, Bing and Meta.
• Proficient with SEMRush, Ahrefs or similar SEO tool.
• Experience in healthcare or other regulated industry is a plus
• Strong analytical, communication, and organizational skills.

Preferred

• Master's degree or global equivalent a plus. May hold one or more industry certifications; professional certification may be required to advance.

Benefits

• A robust benefits package including health coverage, retirement savings with company match, paid time off, parental leave, wellbeing resources, education support, and MORE!
• Excellent benefits package! Medical, Dental and Vision Coverage, 401K Plan with Company Match, Paid Time Off (PTO), Paid Parental Leave, Short Term Disability, Work Life Assistance Program, Health Savings and Flexible Spending Accounts, Education Benefits, Worldwide Scholarship Program, Volunteer Opportunities, and more.