Senior Manager, Paid Acquisition

Responsibilities

• Lead and develop a high-performing team of paid channel specialists across Paid Search (Google, Bing), Paid Social (Meta, LinkedIn, Reddit), TV, Audio, OOH, and adjacent channels.
• Manage an 8-figure annual budget with a relentless focus on efficiency, incrementality, and pipeline contribution.
• Build and evolve Apollo's full measurement and attribution framework, including pixel configurations, CAPI integrations, and marketing mix modeling.
• Drive a systematic testing and experimentation strategy across creative, audience, bid strategy, landing pages, and channel mix.
• Partner cross-functionally with Creative, Brand, Analytics, Product, and Finance to align paid programs with broader company goals.
• Own forecasting, pacing, and performance reporting, translating data into clear recommendations for senior leadership.
• Manage relationships with external agencies, media partners, and technology vendors.
• Champion both PLG and SLG acquisition motions, understanding how paid channels serve different parts of the funnel and buying journey.

Requirements

• 10+ years of experience in performance marketing, with significant time in B2B SaaS.
• Proven track record of driving strong, measurable results at a high-growth company managing a large, complex media budget.
• Deep hands-on expertise across Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and offline channels (TV, Audio, OOH).
• Strong command of tracking and attribution; pixel setup, server-side/CAPI configurations, UTM frameworks, and multi-touch attribution models.
• Highly analytical; comfortable working in data tools (e.g., Looker & Amplitude) and partnering closely with analytics teams.
• Experienced at building, managing, and mentoring senior individual contributors.
• Excellent communicator who distills complex data into clear narratives for executive audiences.

Benefits

• Additional benefits for this role may include: equity; company bonus or sales commissions/bonuses; 401(k) plan; at least 10 paid holidays per year, flex PTO, and parental leave; employee assistance program and wellbeing benefits; global travel coverage; life/AD&D/STD/LTD insurance; FSA/HSA and medical, dental, and vision benefits.