Senior Paid Marketing Manager

Responsibilities

• - Build and scale our paid program. Own strategy and execution across LinkedIn, Meta, and Google Search, expanding into YouTube and other channels as opportunities emerge. Prioritize audiences, develop campaign hypotheses, manage budgets, and turn promising experiments into repeatable sources of qualified pipeline.
• - Drive creative strategy and experimentation. Develop campaign concepts, write ad copy, brief creative, and shape landing-page tests. Work closely with design, content, and product marketing to produce distinctive work. Build a disciplined testing cadence across audiences, creative, offers, and conversion paths, knowing when to scale, iterate, or stop.
• - Use AI to increase your impact. Build practical workflows using AI, agents, and automation to improve research, creative iteration, campaign operations, and analysis. We want someone who actively experiments with new approaches, evaluates their effectiveness, and turns what works into repeatable systems.
• - Own measurement and performance. Drive our approach to paid measurement in partnership with RevOps. Establish the signals and reporting needed to understand qualified reach, conversion, pipeline contribution, and efficiency. Develop better ways to assess incrementality, make informed decisions with imperfect attribution, and translate performance data into clear investment recommendations.
• - Connect campaigns to the buyer journey. Partner with sales, lifecycle, and ABM to understand what makes an opportunity valuable and how paid can influence the journey from first touch through pipeline. Adapt messaging and investment to our customer segments and markets.

Preferred

• - Experience with YouTube, display, and programmatic is valuable, as is familiarity with HubSpot and measurement platforms like Dreamdata.

Benefits

• - Competitive salary and equity.
• - Opportunity to work with a talented and passionate team.
• - 10-year exercise window for stock options . You shouldn’t feel pressure to purchase stock options if you leave Ashby —do it when you feel financially comfortable.
• - Unlimited PTO with four weeks recommended per year. Expect “Vacation?” in our one-on-one agenda until you start taking it 😅.
• - Twelve weeks of fully paid family leave in the US. We plan to expand this to employees in other countries as situations arise.
• - Generous equipment, software, and office furniture budget. Get what you need to be happy and productive!
• - $100/month education budget with more expensive items (like conferences) covered with manager approval.
• - If you’re in the US, top-notch health insurance for you and your dependents with all premiums covered by us and a 401k match.