Responsibilities

• Own global new user acquisition across direct response and demand generation, forecasting performance and adjusting strategy against growth targets
• Lead and develop a team spanning paid media, brand marketing, and analytics while fostering performance, creativity, and collaboration
• Manage the multi-million-dollar acquisition budget, optimizing channel and country allocation across short-term efficiency and long-term brand building
• Guide paid social, paid search, app, and programmatic media to deliver efficiently against LTV:CAC targets
• Build the upper-funnel media strategy across OOH, CTV, brand partnerships, and influencers, with clear objectives and measurement plans
• Drive seasonal, multi-channel campaigns with Creative, Lifecycle, CRO, and Product, creating a consistent journey from first impression through conversion
• Lead go-to-market media strategies for new markets, products, and TAMs while testing channels and formats that unlock new growth
• Advance full-funnel measurement through MMM, incrementality, and brand lift testing while holding agencies, platforms, and partners accountable for performance and value

Requirements

• 10+ years of experience in consumer acquisition or growth marketing across brand and performance channels
• 5+ years of experience leading and developing multidisciplinary teams
• Proven success building brand campaigns, investing in upper-funnel media, and demonstrating impact on awareness and new customer growth
• Hands-on expertise across paid social, paid search, and programmatic media, including directing agencies and platform partners
• Experience managing large, complex marketing budgets, including forecasting, channel allocation, and spend strategy
• Strong understanding of full-funnel measurement, with the judgment to recognize data limitations and make informed decisions
• Strong brand and creative instincts, with experience briefing and partnering with creative teams on campaigns that build the brand and drive action
• Clear communication and stakeholder management skills, including presenting to executive leaders and managing external agencies and partners