Responsibilities

• Own advertising campaigns on paid social and in-app advertising channels, accountable for growth strategies, building & optimizing campaigns, tracking & reporting KPIs, and creative strategy.
• Assist in managing third party ad network relationships
• Research and recommend third party ad networks to test
• Onboard & integrate new ad partners with our attribution platform (Appsflyer)
• Supply managed service networks with assets, creative refreshes, tracking links, etc.
• Monitor campaign performance and recommend optimizations
• Develop a test and learn framework centered around audience segmentation, creative optimization and bid strategy
• Lead project management process with our marketing designer. Working to develop and test winning ad creatives based on performance data
• Work closely with the head of acquisition to create budgets and channel KPIs to improve the execution of paid ad campaigns and overall contribution to business growth
• Monitor and analyze campaign performance in collaboration with internal team and external measurement partners, provide the wider team and stakeholders with regular updates and insights

Requirements

• Bachelor's degree in Marketing, Business, or a related field
• Deep knowledge and expertise (4+ years) in building, optimizing and reporting on Paid Social and App channels (Meta, Tiktok, Snap, Applovin)
• Analytically driven with strong understanding of underlying data and methodologies used to inform decision making and drive performance. Bonus if you are familiar with Event APIs and detailed attribution methodologies
• Effective communicator with strong writing and communication skills
• Experience using AI tools to automate processes and inform strategic media decisions
• Detail-oriented with strong organizational abilities
• Excellent platform skills, including Excel, Meta Ads Manager, and Data visualization tools

Preferred

• Experience at a real money gaming or mobile game developer preferred
• Experience crafting compelling ad copy & landing pages
• Experience with graphic design tools such as Figma or Canva
• Experience with mobile app tracking solutions preferred (i.e. AppsFlyer)
• Quantitative and analytical mindset; you have a passion for using data to answer questions and enable decision-making.
• You value accountability and easily manage multiple priorities and stakeholders to achieve business goals.
• You have a learning mindset with willingness to embrace change, and work in a startup environment.
• You have grit, tenacity, and what people describe to be a “get it done” mentality.
• You are not bothered by change or shifting priorities. You’ve been described as adaptable and solutions-oriented.

Benefits

• 100% employee-only coverage
• monthly HSA contribution
• mental health offerings
• 401(k) program
• Paid parental leave
• PTO/Sick Time
• Cultural and social events
• A culture of trust and accountability