Responsibilities

• Manage execution of paid acquisition campaigns across multiple digital channels, including paid search, paid social, and programmatic advertising.
• Refresh creative assets, optimize audience targeting, and implement campaign improvements.
• Monitor campaign budgets, bids, and performance to maximize efficiency and achieve KPIs.
• Conduct keyword research, competitive analysis, and ongoing performance optimization.
• Develop and execute creative testing strategies for ads and landing pages.
• Recommend new audience-targeting strategies, creative concepts, and channel opportunities.
• Develop innovative acquisition strategies that drive subscriber and member growth.
• Stay current on industry trends, platform updates, and emerging digital marketing technologies.
• Partner with internal marketing, creative, and analytics teams to execute successful campaigns.
• Assist with budget management and performance reporting across multiple acquisition channels.

Requirements

• Bachelor’s degree in Marketing or related field preferred, or equivalent experience.
• 2–4 years of experience managing paid digital advertising campaigns (Google Ads, Meta, programmatic, etc.).
• Strong analytical skills with experience interpreting campaign performance data and optimizing toward KPIs.
• Experience managing budgets and multiple concurrent marketing campaigns.
• Ability to work independently while collaborating effectively across cross-functional teams.
• Strong organizational skills with exceptional attention to detail.
• Excellent written and verbal communication skills.

Preferred

• Experience working in health or wellness advertising environments is a plus.
• Familiarity with Meta and Google’s health-related advertising policies is preferred.

Benefits

• Eligible for company-sponsored medical, dental, vision, and 401(k) benefits in accordance with company benefit plans and eligibility requirements.
• Eligible for accrued sick leave in accordance with state and local laws, but excluded from company unlimited vacation time policy.
• Eligible for short-term disability benefits in accordance with state and local laws and company plans and eligibility requirements.