Acquisition Marketing Manager
Clients Blackbox, Inc.
McKinney, TX (Remote)
$65K/yr - $90K/yrAgencyFull-timeSenior level4+ years exp.
20 hrs ago
Acquisition Marketing Specialist
Williston, VT (On-site)
Salary Not AvailableMid Level3+ years expFull time
Posted 7 weeks ago
Job Summary
Own end-to-end acquisition programs across paid, organic, and printer channels, transforming business priorities into scalable campaigns, audience targeting, and optimization workflows.
- Lead strategy for paid and organic channels
- Own testing, measurement, and agency collaboration
Job Description
Responsibilities
- Acquisition Strategy and Campaign Management
- Develop and execute new-contact acquisition campaigns across word of mouth/referral, organic search (AI and SEO), paid social, and print prospecting
- Build referral and Group Organizer programs that make it easy and rewarding for guests to share VBT with others
- Lead organic and AI-search visibility strategy with the vendor and creative team, including content structure and schema markup
- Manage print prospecting campaigns, including lookalike list selection and landing page strategy
- Translate business priorities and audience insights into coordinated acquisition programs
- Paid and Organic Channel Management
- Serve as primary point of contact for the paid media and AEO/SEO agency partner, managing briefs, approvals, and day-to-day communication
- Monitor channel-level cost efficiency (cost per contact, cost per qualified prospect) and reallocate spend based on performance
- Partner with content resources to produce on-brand, search- and AI-optimized content at scale
Requirements
- Bachelor's degree in marketing, communications, business, analytics, or a related field, or equivalent experience
- 3+ years of experience in acquisition, growth, paid media, SEO, or digital marketing, ideally in a high-consideration purchase category
- Demonstrated experience managing paid social campaigns and vendor relationships
- Working knowledge of organic search and SEO fundamentals; AI/answer-engine optimization familiarity a plus
- Hands-on experience with a CRM or customer data platform
- Working knowledge of campaign analytics, testing methodology, audience segmentation, and performance reporting
Preferred
- Experience in travel, hospitality, tourism, or another customer-focused industry
- Experience with print prospecting, direct mail, or list/lookalike-audience programs
- Experience building or managing referral, loyalty, or word-of-mouth acquisition programs
- Familiarity with schema markup, structured data, and AI answer-engine optimization practices
Xanterra Travel Collection
Xanterra Travel Collection is the largest operator of lodges, restaurants, and other concessions at national and state parks in the United States. Xanterra Travel Collection is a global diversified travel & hospitality company. Our operations span the country - from the lush wilderness and mountains of Glacier National Park to the magical desert of Death Valley. Whether you are looking for a once-in-a-lifetime adventure, a vacation steeped in historic character, or a luxurious spa getaway, you can find it all at Xanterra Travel Collection. Our properties combine dramatic settings and landmark buildings with exceptional service to deliver extraordinary experiences.We look forward to welcoming you to the magical places we are fortunate to call home.
Founded in 1900
Englewood, Colorado, USA
1.9K employees (65 in marketing)
Salaries
Paid Acquisition median pay in the United States
Most pay falls between $85K and $168K. Based on 82 salaries.
Marketing Team
Marketing Team Size
36 (2% of company)
Median Tenure
7.5 years
Traffic Signals
Monthly Visitors
32.5K
Monthly Google Ads Budget
$229
Traffic Source Mix
Search
31.8%
Direct
41.3%
Referral
23.4%
Social
3.1%
Paid
0.4%
Headcount Trend
Current headcount: ~1.9K
Links
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