Acquisition Marketing Specialist

Williston, VT (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 1 day ago

Job Summary

Own end-to-end acquisition programs across paid, organic, and printer channels, transforming business priorities into scalable campaigns, audience targeting, and optimization workflows.

Lead strategy for paid and organic channels
Own testing, measurement, and agency collaboration

Job Description

Responsibilities

Acquisition Strategy and Campaign Management
Develop and execute new-contact acquisition campaigns across word of mouth/referral, organic search (AI and SEO), paid social, and print prospecting
Build referral and Group Organizer programs that make it easy and rewarding for guests to share VBT with others
Lead organic and AI-search visibility strategy with the vendor and creative team, including content structure and schema markup
Manage print prospecting campaigns, including lookalike list selection and landing page strategy
Translate business priorities and audience insights into coordinated acquisition programs
Paid and Organic Channel Management
Serve as primary point of contact for the paid media and AEO/SEO agency partner, managing briefs, approvals, and day-to-day communication
Monitor channel-level cost efficiency (cost per contact, cost per qualified prospect) and reallocate spend based on performance
Partner with content resources to produce on-brand, search- and AI-optimized content at scale

Requirements

Bachelor's degree in marketing, communications, business, analytics, or a related field, or equivalent experience
3+ years of experience in acquisition, growth, paid media, SEO, or digital marketing, ideally in a high-consideration purchase category
Demonstrated experience managing paid social campaigns and vendor relationships
Working knowledge of organic search and SEO fundamentals; AI/answer-engine optimization familiarity a plus
Hands-on experience with a CRM or customer data platform
Working knowledge of campaign analytics, testing methodology, audience segmentation, and performance reporting

Preferred

Experience in travel, hospitality, tourism, or another customer-focused industry
Experience with print prospecting, direct mail, or list/lookalike-audience programs
Experience building or managing referral, loyalty, or word-of-mouth acquisition programs
Familiarity with schema markup, structured data, and AI answer-engine optimization practices

Xanterra Travel Collection

Xanterra Travel Collection is the largest operator of lodges, restaurants, and other concessions at national and state parks in the United States. Xanterra Travel Collection is a global diversified travel & hospitality company. Our operations span the country - from the lush wilderness and mountains of Glacier National Park to the magical desert of Death Valley. Whether you are looking for a once-in-a-lifetime adventure, a vacation steeped in historic character, or a luxurious spa getaway, you can find it all at Xanterra Travel Collection. Our properties combine dramatic settings and landmark buildings with exceptional service to deliver extraordinary experiences.We look forward to welcoming you to the magical places we are fortunate to call home.

Founded in 1900

Englewood, Colorado, USA

1.9K employees (65 in marketing)

www.xanterrajobs.com/main/xanterra/home