Responsibilities

• Google - Own Search (brand and non-brand), Performance Max, Shopping, YouTube, and Demand Gen - Account structure, bidding, budget pacing, keyword and audience strategy, feed health - Hit monthly CAC and MER targets set against a blended efficiency model - Separate demand we create from demand we capture, and manage each accordingly - Partner with the Amazon and lifecycle teams where Google overlaps their surfaces
• Paid Social & Emerging Channels - Run TikTok, Snapchat, and AppLovin against channel level CAC targets - Build the case for what we test next: CTV, Reddit, Programmatic, Audio - Design experiments that prove incremental lift before anything scales - Set the bar for what graduates to evergreen budget, and kill what doesn't clear it
• Creative & Experimentation - Drive creative strategy for your channels, identifying winning hooks, formats, and value props - Brief the design team and UGC creators with clear, data backed direction - Run systematic A/B testing across creative, landing pages, and store listings - Feed learnings back into the wider growth team so wins travel across channels
• Measurement & Forecasting - Own reporting and tracking accuracy across web and app events for your channels - Reconcile platform, warehouse, and finance numbers and know which to trust - Forecast spend, efficiency, and expected return to support monthly planning - Build the paid plan for product launches alongside Creative, Lifecycle, and Influencer

Requirements

• 3 to 5 years in performance marketing or user acquisition, ideally D2C or consumer tech
• Deep hands on Google Ads across Search, Shopping, PMax, and video
• Have managed 6 figure monthly budgets against efficiency targets
• Track record of testing beyond Meta and Google
• Fluent in CAC, MER, and contribution margin, and know when each one matters
• Advanced in Excel and Sheets, can read a query, comfortable chasing data discrepancies
• Creative fluency: you speak creative and can brief it well
• High ownership, low ego, comfortable in ambiguity

Preferred

• Familiarity with Northbeam, GA, MMPs, or BI tools is a plus

Benefits

• Compensation & benefits We offer competitive compensation, meaningful equity, and comprehensive benefits for you and your family. We also prioritize flexibility, time to recharge, and a culture that supports both high performance and sustainable work.