Responsibilities

• Manage and execute day to day paid media campaign strategy, maintaining budgets, building and executing campaigns, and monitoring campaign performance in support of client goals and innovation
• Develop strong working relationships with vendors to stay up to date on new ad offerings and test and learn opportunities
• Analyze data to write insights and recommendations in media reports that will help inform client action
• Identify the variables that can be optimized and execute optimization
• Assist Senior Media Strategist and Media Director with creating media plans to achieve client goals, including audience planning across paid social and evaluating proposals from direct publisher partners
• Daily use of reporting, analytics, and trend tools, including but not limited to Facebook/Instagram, TikTok, Google/YouTube

Requirements

• 2-3+ years experience in social platform buying experience
• Comfort navigating and building campaigns from the Ads Managers of at least 1-2 paid social platforms, or have relevant experience within other self-serve platforms
• A demonstrated passion for and understanding of ad offerings and paid capabilities across Social Media vendors
• An elevated mathematical/analytical aptitude with comfortability using Excel
• Ability to pull reports from the platform ads manager to inform insights and build client-facing decks
• Commitment to excellence — due diligence to ensure all projects are completed with a high level of quality, working nonstandard hours when necessary, anticipating issues and communicating with diplomacy, identifying emerging platforms and trends to drive innovation