Sr. Associate Manager, Marketing – Menu Strategy and Experience at Yum! | Irvine, CA | $122K/yr – $135K/yr

Sr. Associate Manager, Marketing – Menu Strategy and Experience

Irvine, CA (Hybrid)

$122K/yr – $135K/yrSenior Level5+ years expFull time

Posted 3 weeks ago

Job Summary

Own and lead in-restaurant merchandising and menu strategy execution, coordinating cross-functional teams, budgeting, and performance optimization across channels.

Own end-to-end in-restaurant print merchandising from planning to execution
Lead cross-functional partnerships and budget management to align with Brand and operations

Job Description

Responsibilities

Menu Experience Integration: Collaborate with cross-functional partners through integration of the broader menu strategy into in-restaurant merchandising and communication
Translate Menu Strategy and team initiatives across all channels into clear, consistent plans that deliver on accuracy and flawless execution
Serve as the Menu Subject Matter Expert, driving merchandising strategies that support sales performance and align to the national Brand Plan
Own the end-to-end go-to-market in-restaurant print merchandising process – planning to execution - translating national Brand ensuring accuracy, speed, and consistency
Partner with agencies, franchisees, and internal cross-functional teams to develop, review, and refine creative to meet Brand and Operational standards
Oversee the management of production, fulfillment, and distribution vendors to ensure flawless execution of merchandising materials
Continuously optimize the Restaurant Experience by adapting merchandising based on performance, feedback, and business needs
Customer Journey & Insights: Own the in-restaurant customer journey, identifying opportunities to improve the customer experience at every stage
Leverage research, analytics, and field insights to inform menu channels and in-restaurant merchandising
Develop and test new merchandising approaches and tactics, for various channels measuring effectiveness and scaling successful approaches

Requirements

Bachelor's Degree required
Minimum 5+ years of relevant experience in Marketing , Advertising or Communications
Strong strategic ability to translate overarching brand strategies visually to create ease for the consumer, drive food crave, and elevate the Brand
Experience working with cross functional teams and agency partners to create omnichannel merchandise within retail industry and / or franchised business a plus
Demonstrated leadership, project management, and planning skills
Strong organizational skills , process driver, and high level of attention to detail
Self-motivated with a strong drive for results

Preferred

Experience working with cross functional teams and agency partners to create omnichannel merchandise within retail industry and / or franchised business a plus

Benefits

Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
Onsite childcare through Bright Horizons
Onsite dining center and game room (yes, there is a Taco Bell inside the building)
Onsite dry cleaning, laundry services, and carwash
Onsite gym with fitness classes and personal trainer sessions
Up to 4 weeks of vacation per year plus holidays and time off for volunteering
Generous parental leave for all new parents and adoption assistance program
401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
Comprehensive medical & dental including prescription drug benefits and 100% preventive care
Discounts, free food, swag and… honestly, too many good benefits to name

Yum!

From the centre of the continent to the remote (and not-so-remote) coasts and islands, KFC Pan Europe is the iconic chicken restaurant brand with a unique history of innovation and success. Always original, our passion is high-quality, finger lickin’ good chicken. Yes, we also have a secret recipe. No, we can’t share it. What we can share is our heart-led, welcoming culture, where you can be your best self, make a difference and have fun. We’re part of Yum! Brands, Inc.—collaborating across the world with our sister brands, Taco Bell, Pizza Hut and The Habit Burger Grill. KFC Pan Europe has three business units: Western Europe, Central & Eastern Europe and France. With more than 30 official languages in 150 different franchises, connecting with us is easier than ever. If you really want to do the math, we’ve also got 2,200 restaurants in 40 countries. Either way, we keep it original. For us, the future is all about connecting food traditions and tomorrow’s technology to innovate customer experiences, our global brand and the best fried chicken you’ve ever tasted. We exist to feed people’s potential, valuing personal development and an inclusive culture. This also means having a keen social purpose and investing in mentorship, upskilling and food security. Creating opportunities for the most underserved and vulnerable groups in our communities helps grow new roots and strengthen bonds. We want our people to be their best selves. So, we invest in skills, resources and each other. At our Pan Europe Academy, we develop leadership and train all levels of restaurant and corporate employees. From Employee Resource Groups (ERGs) to Individual Development Plans, we build meaningful careers that have real impact. The bottom line? We bring it. Curious? We hope so. Bring your spark, your spice and your original story. At KFC Pan Europe, we’re grounded in winning, celebrating, recognizing, welcoming and belonging. We've got a big table. You have a seat at it.

Lausanne, Vaud, CHE

57 employees (5 in marketing)

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